Check out your Daily PR Brief - March 16, 2021
Read some of today's best PR and Comms industry news clips:
100 Hollywood PR Firms Pull Celebrity Clients From HFPA Events Pending 'Explicit Plans' for Change (The Wrap - March 15, 2021)
How Communicators Can Use The Clubhouse App (Forbes - March 15, 2021)
PR's Top Pros Talk: Shelley Spector (O'Dwyer's - March 15, 2021) [VIDEO]
Swerve PR's Brianne Arpa: 'Knowing your limits is an act of generosity' (PR Daily - March 16, 2021)
What Values-based Marketing Looks Like In 2021 and Beyond (Spin Sucks - March 16, 2021)
Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs (Sword and the Script - March 16, 2021)
CSR Public Relations That Helps (Behind the Lines - March 15, 2021)
Prince William forgets golden rule of media training (Media First (UK) - March 16, 2021)
For Communications Pros, The Recovery Will Be Different (PRovoke - March 16, 2021)
Why so much 'storytelling' is just telling (Influence (UK) - March 16, 2021)
Summary Section:
100 Hollywood PR Firms Pull Celebrity Clients From HFPA Events Pending 'Explicit Plans' for Change
By Beatrice Verhoeven
The Wrap - March 15, 2021
More than 100 public relations firms demanded that the Hollywood Foreign Press Association enact “lasting” change, otherwise clients will not “participate in HFPA events".
How Communicators Can Use The Clubhouse App
By Dave Platter
Forbes - March 15, 2021
Here's how Elon Musk, Microsoft and marketers use the Clubhouse app -- and how communicators can leverage it.
PR's Top Pros Talk: Shelley Spector [VIDEO]
By Steve Barnes
O'Dwyer's - March 15, 2021
Women have been a pivotal. yet underappreciated, part of PR throughout its history. Shelley Spector, the founder of Spector Associates and the Museum of Public Relations, tells some of their stories in the latest "PR's Top Pros Talk" video interview with Doug Simon.
Swerve PR's Brianne Arpa: 'Knowing your limits is an act of generosity'
By Ted Kitterman
PR Daily - March 16, 2021
In a profession that is ‘always on,’ it can be difficult to say no or ask for help. Here’s how one PR pro is putting a priority on self-care.
What Values-based Marketing Looks Like In 2021 and Beyond
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 16, 2021
Companies that live by their values will likely weather unprecedented times best, preserving and strengthening trust and loyalty among customers.
Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs
By Frank Strong
Sword and the Script - March 16, 2021
"Marketers' overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels," according to a new survey.
CSR Public Relations That Helps
By Ronn Torossian, CEO of 5WPR
Behind the Lines - March 15, 2021
Being a valuable and known supporter of the community became increasingly priceless during the pandemic because of the many people who were either furloughed or laid off from their jobs.
Prince William forgets golden rule of media training
By Adam Fisher
Media First (UK) - March 16, 2021
There is some advice we give far more often than others during our media training courses. One of our golden rules we discuss during almost every course is the importance of spokespeople not repeating the journalist's negative language. And Prince William provided the perfect example of why this is so important.
For Communications Pros, The Recovery Will Be Different
By Paul Mottram
PRovoke - March 16, 2021
Whereas much of the value add from PR professionals in 2020 was dominated by reputation management, in 2021 the focus will shift back to an emphasis on marketing and reputation consulting.
Why so much 'storytelling' is just telling
By Simon Brooke
Influence (UK) - March 16, 2021
The fact is that what many people call storytelling simply isn't storytelling at all. How do I know? The same way you know – because every human being recognises a good story when we see one.
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