Behold today's Daily PR Brief! - April 1, 2021

Read some of today's best PR and Comms industry news clips:
4 creative ways PR agencies can build killer relationships with clients (Agility PR - April 1, 2021)
PR Rock Stars: Thrivent's Kristina Wright (Communications Conversations - April 1, 2021)
Four Tips For Creating A Better Home-Office Environment (Forbes - April 1, 2021)
Volkswagen's PR Stunt Crashes (O'Dwyer's - March 31, 2021)
PR agencies must look inward amid race to counsel brands on climate (PR Daily - March 31, 2021)
Annie Howell of Hallmark Channel and Rosa Gatti formerly of ESPN on Women's History Month (PRNEWS - March 31, 2021) [VIDEO]
The Future of Public Relations - BLND Public Relations (BLND Public Relations - March 31, 2021)
Krispy Kreme's Vax Marketing Effort Highlights Bigger Issue for Brands in 2021 (Business 2 Community - March 31, 2021)
SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role (PRGN - April 1, 2021)
PR, Clubhouse, And The Coming Social Audio Wave (Crenshaw Communications - April 1, 2021)
Summary Section:
4 creative ways PR agencies can build killer relationships with clients
By David Wachs
Agility PR - April 1, 2021
Client relations can be a hassle no matter the industry. It can get especially tough for PR and marketing agencies.
PR Rock Stars: Thrivent's Kristina Wright
By Arik Hanson
Communications Conversations - April 1, 2021
Kristina Wright is one of those people everyone seemingly is drawn to. Just a quick glimpse at her LinkedIn posts and you’ll see what I mean.
Four Tips For Creating A Better Home-Office Environment
By Mark Roberts
Forbes - April 1, 2021
Working from home isn’t about re-creating the office experience at home; it’s about giving people what they need to be successful and the freedom to work how they work best.
Volkswagen's PR Stunt Crashes
By Kevin McCauley
O'Dwyer's - March 31, 2021
“Volkswagen of America will not be changing its name to Voltswagen,” said the German automaker after its premature April Fool’s Day PR stunt crashed.
PR agencies must look inward amid race to counsel brands on climate
By Ted Kitterman
PR Daily - March 31, 2021
Understanding your carbon footprint and taking steps to neutralize climate impact are complex problems—but that doesn’t mean you shouldn’t try.
Annie Howell of Hallmark Channel and Rosa Gatti formerly of ESPN on Women's History Month [VIDEO]
By Nicole Schuman
PRNEWS - March 31, 2021
PRNEWS Live celebrated the final day of Women's History Month with Hallmark Channel CCO Annie Howell and former ESPN CCO Rosa Gatti.
The Future of Public Relations - BLND Public Relations
BLND Public Relations - March 31, 2021
Trends are shifting faster than ever, and boutique PR firms are relooking how they operate, preparing faster than ever for what’s to come.
Krispy Kreme's Vax Marketing Effort Highlights Bigger Issue for Brands in 2021
By Arik Hanson March 31, 2021
Business 2 Community - March 31, 2021
SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role
By Brianne Miller
PRGN - April 1, 2021
You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). A Special Purpose Acquisitions Company (SPAC) is a shell company specifically set up by investors to raise money through an IPO and eventually acquire another company.
PR, Clubhouse, And The Coming Social Audio Wave
By Dorothy Crenshaw
Crenshaw Communications - April 1, 2021
Clubhouse may or may not succeed in the long run, but social audio is here to stay. That's good news for PR people.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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