Please enjoy your Thursday Daily PR Brief - April 8, 2021
Read some of today's best PR and Comms industry news clips:
O'Dwyer's Ranks PR Firms by 19 Specialties (O'Dwyer's - April 8, 2021)
Leveraging The Power Of Communication In Tech Companies (Forbes - April 7, 2021)
Young Voices: A New PR Pro Finds Lessons in the Pandemic (PRNews - April 7, 2021)
Executive's Guide to the PESO Model: Investing In Success (Spin Sucks - April 8, 2021)
Are you ready to be a public relations thought leader? (PR Couture (UK) - April 5, 2021)
Customer empathy is no longer optional: Brands increasing investment in customer feedback (Agility PR - April 7, 2021)
How To Onboard New Team Members - Virtually (Crenshaw Communications - April 7, 2021)
WFH a year on – what have we learned? (Influence (UK) - April 8, 2021)
How to prepare your spokespeople for podcast appearances (Media First (UK) - April 8, 2021)
Should PR Be Responsible For Generating Leads? (PRovoke - April 7, 2021)
Summary Section:
O'Dwyer's Ranks PR Firms by 19 Specialties
By John O'Dwyer
O'Dwyer's - April 8, 2021
This year's rankings for Healthcare (#1 Real Chemistry, #2 Edelman, #3 Finn Partners), Financial PR/Investor Relations (#1 Edelman, #2 ICR, #3 Prosek), Technology (#1 Edelman, #2 Hotwire, #3 Finn Partners), Travel & Economic Development (#1 Edelman, #2 Zimmerman, #3 Finn Partners) and Professional Services (#1 Edelman, #2 MWW, #3 Prosek) are now live on the site.
Leveraging The Power Of Communication In Tech Companies
By Olha Boiko, Head of PR & Communications at Innovecs
Forbes - April 7, 2021
Reinventing communications is a hard task. However, it can be less daunting when you are aware of the latest communication trends and use state-of-the-art technologies to engage and retain people.
Young Voices: A New PR Pro Finds Lessons in the Pandemic
By Seth Arenstein
PRNews - April 7, 2021
Gaining knowledge in so many fields has prompted a lot of study and reading, but there’s also a personal element.
Executive's Guide to the PESO Model: Investing In Success
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 8, 2021
Gini Dietrich describes how and why to implement a #PESOModel program that will quadruple (or more) your investment.
Are you ready to be a public relations thought leader?
By Crosby Noricks
PR Couture (UK) - April 5, 2021
Far more quickly achieve career milestones, build your freelance PR biz, establish consulting offers and grow your PRofessional empire.
Customer empathy is no longer optional: Brands increasing investment in customer feedback
By Richard Carufel
Agility PR - April 7, 2021
The COVID crisis has put customer experience (CX) and empathy center stage for brands and businesses.
How To Onboard New Team Members - Virtually
By Colleen O'Connor
Crenshaw Communications - April 7, 2021
The first day of work can be exciting but overwhelming. How can PR pros onboard new team members virtually?
WFH a year on – what have we learned?
By Ollie Tunmore, Senior Account Executive, Spa Communications
Influence (UK) - April 8, 2021
With recent reports suggesting that by 2025, up to 70 percent of the entire working population may work remotely at least five days a month, and 74 per cent claiming they would 'permanently' shift to remote working after the pandemic, it is no wonder that communications professionals alike are feeling the strains of this newfound means of business.
How to prepare your spokespeople for podcast appearances
By Adam Fisher
Media First (UK) - April 8, 2021
On our media training courses, we often talk about the importance of spokespeople striking a conversational tone. With podcast interviews, that conversational tone is even more crucial. Even niche trade industry podcasts tend to have an informal, fireside chat-style feel.
Should PR Be Responsible For Generating Leads?
By Brent Giannotta
PRovoke - April 7, 2021
Within B2B, there's debate on whether PR needs to think like salespeople.
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