Happy Friday, here's your Daily PR Brief - April 9, 2021
Read some of today's best PR and Comms industry news clips:
Free Webinar: Battling Deep Fakes and Misinformation – Media's Role and Responsibility (Commpro - April 8, 2021)
Communicating Your Way To A Better 2021 (And Beyond) (Forbes - April 9, 2021)
News of Firms: Omnicom Works to Boost Media Profile of Asian Americans (O'Dwyer's - April 9, 2021)
Finding the Inspiration to Pitch (PRSay - April 9, 2021)
7 leading metrics to measure the success of your PR campaign (Agility PR - April 9, 2021)
Immediate actions to take to pitch to journalists (Axia Public Relations - April 9, 2021)
Big Tech Has A PR Problem. Can It Close The Trust Gap? (Crenshaw Communications - April 8, 2021)
How to Amplify Earned Media Through Your Digital Channels (Franco - April 6, 2021)
Feeling the pressure? What even is pressure? (Influence (UK) - April 8, 2021)
Webinar recap: 5 takeaways from Muck Rack's State of Journalism Report (Muck Rack Blog - April 8, 2021)
Five top tips for a data-driven thought leadership PR strategy (Neo PR (UK) - April 8, 2021)
Summary Section:
Free Webinar: Battling Deep Fakes and Misinformation – Media's Role and Responsibility
Commpro - April 8, 2021
In an environment where misinformation, partisanship, and deep fakes abound, the role of the journalist has shifted from observer/reporter to advocacy and truth-telling. This panel discussion will explore why and where these lines are drawn - and what the future will look like.
Communicating Your Way To A Better 2021 (And Beyond)
By April Mullen, Director of Brand and Content Marketing, SparkPost
Forbes - April 9, 2021
Communication comes in all forms, and it’s important that we pause to understand what 2020 taught us about our own comms styles and channels.
News of Firms: Omnicom Works to Boost Media Profile of Asian Americans
By Steve Barnes
O'Dwyer's - April 9, 2021
Omnicom is launching an initiative geared toward raising the media profile of Asian Americans. The "3 in 5" effort is based on the fact that three out of five Asian Americans say that they are rarely, if ever, represented in ad content, according to a Morning Consult survey.
Finding the Inspiration to Pitch
By Michael Smart
PRSay - April 9, 2021
As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. And if these could work during a pandemic and crazy election cycle, then you know they can help propel your results as we move into 2021.
7 leading metrics to measure the success of your PR campaign
By Lesley Vos
Agility PR - April 9, 2021
Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign's ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can't ignore this process if you want to succeed with your PR endeavors.
Immediate actions to take to pitch to journalists
By Amelia Ellicott
Axia Public Relations - April 9, 2021
News media is key to public relations, but getting it requires good communications with media outlets. Learn how to improve your relationships with them.
Big Tech Has A PR Problem. Can It Close The Trust Gap?
By Dorothy Crenshaw
Crenshaw Communications - April 8, 2021
A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. Trust in technology companies has collapsed. Here's how Big Tech can salvage its reputation.
How to Amplify Earned Media Through Your Digital Channels
By Joelle Kruczek
Franco - April 6, 2021
It’s vital to remember that once earned media coverage is generated, its reach can extend far beyond the initial outlet’s audience.
Feeling the pressure? What even is pressure?
By Paul Hutchings, Founder of fox&cat
Influence (UK) - April 8, 2021
Pressure affects us all differently. But one thing is certain… left unresolved, pressure will have a lasting negative effect on culture of in-house communications teams and agencies.
Webinar recap: 5 takeaways from Muck Rack's State of Journalism Report
By Tyler Burt
Muck Rack Blog - April 8, 2021
Ever wish you could get inside the minds of journalists? As a PR pro, that'd make life much easier. Unfortunately, we can't read minds, but we did survey more than 2,400 journalists who shared how their reporting, social media habits, contact and pitch preferences and more have changed this past year.
Five top tips for a data-driven thought leadership PR strategy
Neo PR (UK) - April 8, 2021
Data makes any thought leadership argument far more concrete, believable and trustworthy. We’ve got five top tips for a data-driven PR strategy.
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