Please enjoy your Monday Daily PR Brief - April 12, 2021
Read some of today's best PR and Comms industry news clips:
A PR Pro's Advice For Writing A LinkedIn Recommendation For Someone You Dislike (Forbes - April 12, 2021)
JetBlue Flies into PR Turbulence (O'Dwyer's - April 9, 2021)
9 ways PR pros can use social media to connect with journalists (PR Daily - April 9, 2021)
Gaetz-Gate Illustrates Importance of Allies in a Crisis (PRNEWS - April 9, 2021)
AMA: Special Session with Joseph Jaffe (Spin Sucks - April 9, 2021)
QR Codes: How to Use a QR Code in a Public Relations Campaign (5W Public Relations - April 12, 2021)
PR 101 in 2021: Life in a changing public relations landscape (Agility PR - April 12, 2021)
When will we go back to in-person industry events? (Communications Conversations - April 12, 2021)
Business Acumen Is Imperative for Our Profession (Culpwrit - April 12, 2021)
We need to show graduates what a great career PR is (CIPR - April 12, 2021)
Summary Section:
A PR Pro's Advice For Writing A LinkedIn Recommendation For Someone You Dislike
By Dave Platter
Forbes - April 12, 2021
There is a colleague who sits a few desks away and drives you crazy. When they announce they are leaving, you're thrilled. Then, disaster strikes. Your ex-colleague asks for a LinkedIn recommendation.
JetBlue Flies into PR Turbulence
By Kevin McCauley
O'Dwyer's - April 9, 2021
JetBlue flies into PR turbulence… The airline has flown away from its pledge—made in the heated aftermath of the Jan. 6 Capitol Hill riot—not to donate to the 147 Congressional Republicans who refused to certify the election of president Joe Biden.
9 ways PR pros can use social media to connect with journalists
By Ron Stefanski
PR Daily - April 9, 2021
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line. Social media has changed the way PR and media interact.
Gaetz-Gate Illustrates Importance of Allies in a Crisis
By Dan Rene
PRNEWS - April 9, 2021
As an individual or entity chooses to embrace the firebrand image, they must remember strategic communication's fundamentals.
AMA: Special Session with Joseph Jaffe
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 9, 2021
In a little break from marketing, Gini Dietrich and Joseph Jaffe discuss weird dreams, creativity, competitiveness, childhood dreams, and more.
QR Codes: How to Use a QR Code in a Public Relations Campaign
5W Public Relations - April 12, 2021
With the introduction of new technology and tools, people have started using their devices more than ever, because it's extremely easy to access any information that they might need. With just the press of a button, they're able to both access and share information. One such useful tool from tech that can greatly benefit PR and marketing campaigns is the QR code.
PR 101 in 2021: Life in a changing public relations landscape
By Kelly Hall
Agility PR - April 12, 2021
Since every company is vastly different, there is no textbook answer to describe what we do. Add to it a global pandemic—and the fact that any misstep is often public and can be detrimental if not handled thoughtfully—it's a complicated role to maneuver. There are, however, some fundamentals that I believe are important—no matter the company, solution or situation.
When will we go back to in-person industry events?
By Arik Hanson
Communications Conversations - April 12, 2021
I know, I know, it’s mid-April and COVID cases and deaths are rising again. But vaccinations are ramping up, too. Hope is on the horizon. It feels like we’re almost there. And, as I think about what’s next, in-person industry events immediately pop to mind. The big question is: When will that be?
Business Acumen Is Imperative for Our Profession
By Ron Culp
Culpwrit - April 12, 2021
Culpwrit shares an early career-defining story that underscores the need for aspiring PR pros to increase their business acumen.
We need to show graduates what a great career PR is
By Ollie Tunmore
CIPR - April 12, 2021
One of the many negatives of the pandemic will be the high unemployment rates of young graduates in our profession – young people who dream of a career in PR, Marketing, Sponsorship, Advertising and Events.
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