Hello! Enjoy today's Daily PR Brief - May 5, 2021

Read some of today's best PR and Comms industry news clips:
Oversight Board upholds Trump's Facebook suspension (Axios - May 5, 2021)
PR's Top Pros Talk: Ali Lundberg (O'Dwyer's - May 5, 2021) [VIDEO]
How to measure the trust that today's audiences require (PR Daily - May 5, 2021)
Pandora, Eleven Madison Park Gear Up for Sustainability PR Strategies (PRNEWS - May 4, 2021)
The 5 Most Impressive Press Releases from April (Cision Media Research - May 5, 2021)
Digital PR Dictionary (Business 2 Community - May 4, 2021)
Tesco, the pub and the growing value of brilliant business writing skills (Media First (UK) - May 5, 2021)
Beatriz Perez To Receive 2021 Individual Achievement SABRE (PRovoke - May 5, 2021)
What Comms pros need to know about ESG (Influence (UK) - May 4, 2021)
PR infographics: How visual content can boost your comms efforts (Agility PR - May 5, 2021)
Summary Section:
Oversight Board upholds Trump's Facebook suspension
Axios - May 5, 2021
Facebook's independent Oversight Board upheld the platform's suspension of former President Trump's account but told the social media giant to rethink the ban's "indefinite" nature.
PR's Top Pros Talk: Ali Lundberg [VIDEO]
By Steve Barnes
O'Dwyer's - May 5, 2021
The secret to maintaining a company’s culture even when its team is working from many locations is the subject of the latest “PR’s Top Pros Talk” video interview with J Public Relations president Ali Lundberg.
How to measure the trust that today's audiences require
By Ted Kitterman
PR Daily - May 5, 2021
The pandemic has made trust more important than ever. Here are some ways you can survey your stakeholders to see if your credibility is waning or waxing.
Pandora, Eleven Madison Park Gear Up for Sustainability PR Strategies
By Nicole Schuman
PRNEWS - May 4, 2021
Telling the detailed story about why a brand comes to a sustainability decision is essential to maintaining audience relationships.
The 5 Most Impressive Press Releases from April
By Glenn Frates
Cision Media Research - May 5, 2021
Whether your target audience is a journalist or a consumer, you want the content of your press release to capture your reader's imagination. How will your message help your audience? How will it make their lives better? One of the best ways to engage your audience on this front is the use of lifestyle product photography. See why these press releases impressed us the most in April.
Digital PR Dictionary
By Mike Rosenberg
Business 2 Community - May 4, 2021
We recently published a Public Relations Dictionary with many definitions of commonly used terms mostly in the classic or traditional PR realm. While many of those words and expressions are also thrown about when it comes to Digital PR, we thought it may be beneficial to also compile a list of industry terms more specific for our click craving friends.
Tesco, the pub and the growing value of brilliant business writing skills
By Adam Fisher
Media First (UK) - May 5, 2021
Where can you find examples of brilliant writing? Books, newspapers or online and the obvious sources, but often it can be found as we go about our everyday lives.
Beatriz Perez To Receive 2021 Individual Achievement SABRE
By Arun Sudhaman
PRovoke - May 5, 2021
Bea Perez will be honoured with the Individual Achievement SABRE Award on 11 May 2021, at the North American SABRE Awards.
What Comms pros need to know about ESG
By Rachel Miller
Influence (UK) - May 4, 2021
Environmental Social and Corporate Governance (ESG) is one of the most radical developments in business within the last 50 years. It’s likely to shape the way both organisations and the communications sector evolve and operate for years to come.
PR infographics: How visual content can boost your comms efforts
By Simki Dutta
Agility PR - May 5, 2021
It's a crowded market. Sending out a press release along with generic images certainly won't cut it. To get the editor's attention, you need to offer something exclusive, valuable, and engaging. Infographics can help you achieve that.
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