Greetings! Read today's Daily PR Brief - May 12, 2021

Read some of today's best PR and Comms industry news clips:
Why communicators must harness the power of livestreaming (PR Daily - May 12, 2021)
The Ultimate Guide To Cross-Posting on Social Media (Meltwater - May 12, 2021)
The Five Ws Of Engaging Communications (Forbes - May 12, 2021)
PR's Top Pros Talk: Christine Barney (O'Dwyer's - May 12, 2021) [VIDEO]
5 steps to reignite your productivity (Ragan - May 12, 2021)
Which factors do media and entertainment execs ID as top priorities in a post-COVID world? (Agility PR - May 12, 2021)
Axia CEO Jason Mudd shares crisis communications and diversity thoughts (Axia Public Relations - May 12, 2021)
Why is Blogging Important in 2021? (Ronn Torossian - May 10, 2021)
The training trends to look out for in 2021 (Media First (UK) - May 11, 2021)
Zeno Named 2021 North American Agency Of The Year (PRovoke - May 12, 2021)
Summary Section:
Why communicators must harness the power of livestreaming
By Caitlin Fairchild
PR Daily - May 12, 2021
Live video’s not going anywhere but up. Here’s how to make the most of this hot medium — and why it merits investment and energy moving forward.
The Ultimate Guide To Cross-Posting on Social Media
By TJ Kiely
Meltwater - May 12, 2021
There are many dos and don’ts of cross-posting on social media. Let’s look at some specifics on how to crosspost the right way and maximize engagement.
The Five Ws Of Engaging Communications
By Lynn Kier, VP Corporate Communications, Diebold Nixdorf
Forbes - May 12, 2021
As corporate communicators, we're often struggling with what to share, when to share it, with whom and how often. From Clubhouse conversations to Instagram reels, there seems to be an infinite number of ways we can tell our companies' stories.
PR's Top Pros Talk: Christine Barney [VIDEO]
By Steve Barnes
O'Dwyer's - May 12, 2021
"What you stand for is more important than ever," RBB Communications CEO Christine Barney tells Doug Simon in the latest "PR's Top Pros Talk" video interview, and making sure a company's views and opinions are effectively communicated to all stakeholders is one of the biggest challenges that PR pros currently face.
5 steps to reignite your productivity
By John Rampton
Ragan - May 12, 2021
Don’t allow yourself to be overcome or thwarted by frustrations, distractions or procrastination. Instead, try these tips to slip into a better, more productive and sustainable groove.
Which factors do media and entertainment execs ID as top priorities in a post-COVID world?
By Richard Carufel
Agility PR - May 12, 2021
New research from EY analyzes the views of more than 100 global media and entertainment (M&E) executives about how recent events have impacted their businesses.
Axia CEO Jason Mudd shares crisis communications and diversity thoughts
By Jason Mudd, CEO of Axia Public Relations
Axia Public Relations - May 12, 2021
According to Axia Public Relations CEO Jason Mudd, an organization's reputation is its most important asset. Without a strong image, including exemplary diversity and inclusion work, your company will struggle to succeed.
Why is Blogging Important in 2021?
By Ronn Torossian, CEO of 5WPR
Ronn Torossian - May 10, 2021
Visit any business site and you are likely to find a blog with tips, reviews, stories and more to help customers. However, with the rise of other social media marketing methods such as content marketing and influencer marketing, many people wonder whether blogging is still as effective as it was ten years ago.
The training trends to look out for in 2021
By Adam Fisher
Media First (UK) - May 11, 2021
There's probably never been a year where we spent so much time at home. Our kitchens doubled up as our offices, and our living rooms and bedrooms became classrooms. But as restrictions slowly lift and more of us gradually return to the office, will training courses continue to be beamed into our homes through Zoom and Teams?
Zeno Named 2021 North American Agency Of The Year
PRovoke - May 12, 2021
Zeno Group was named overall North American Agency of the Year at today's virtual SABRE Awards ceremony, after landing Midsize Agency of the Year honors ahead of APCO, Imre, Ruder Finn and WE.
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