Good Monday! Read today's Daily PR Brief - May 17, 2021
Read some of today's best PR and Comms industry news clips:
The Most Overused Press Release Words, According to Journalists (Cision Media Research - May 17, 2021)
Three Ways Leaders Can Improve Their One-On-One Communication Skills (Forbes - May 17, 2021)
PR's Top Pros Talk: Chris Foster (O'Dwyer's - May 14, 2021) [VIDEO]
A Bizarro Year in Financial Communications (O'Dwyer's - May 17, 2021)
What PR tools can and can't do for your pitching efforts (PR Daily - May 17, 2021)
Why It's Critical to Get PR Involved in Product Development and Launch (PRNEWS - May 14, 2021)
5 Ways We Can Better Engage Journalists (PRSay - May 17, 2021)
The Three Steps to Creating Your Own Successful Podcast (Spin Sucks - May 17, 2021)
How to Get Media Coverage (5W Public Relations - May 17, 2021)
Vast majority of CX and VoC programs fail to respond to customer feedback (Agility PR - May 17, 2021)
Summary Section:
The Most Overused Press Release Words, According to Journalists
By Mary Lorenz
Cision Media Research - May 17, 2021
While the product, service or event you're pitching may be unique, cutting-edge or exciting, if you're using any of those words to describe it, your press release will come across as anything but.
Three Ways Leaders Can Improve Their One-On-One Communication Skills
By Kyle Scott, Vice Chancellor of Strategic Priorities at Lone Star College
Forbes - May 17, 2021
How can we foster more productive one-on-one interactions between supervisors and direct reports?
PR's Top Pros Talk: Chris Foster [VIDEO]
By Steve Barnes
O'Dwyer's - May 14, 2021
BCW president, North America Chris Foster talks with Doug Simon about what CEOs need to do to be effective communicators in an era of change on the latest "PR's Top Pros Talk" video interview.
A Bizarro Year in Financial Communications
By Thomas Butler, President of Butler Associates Strategic Communications
O'Dwyer's - May 17, 2021
Several events that impacted the investing and finance world in 2021 underscore the importance of maintaining communications advocacy for a financial company's brand and message.
What PR tools can and can't do for your pitching efforts
By Joy Knowles
PR Daily - May 17, 2021
A media database or social listening tool can help inform your best work—but don’t rely on the tech to do all the work for you. Here’s how savvy pros use their toolkits.
Why It's Critical to Get PR Involved in Product Development and Launch
By Matthew Beaton
PRNEWS - May 14, 2021
Recalling a product because no one saw or spoke up about a potential PR nightmare is the last thing a company needs.
5 Ways We Can Better Engage Journalists
By Steve Smith
PRSay - May 17, 2021
To look for insights that might improve the outlook for this year, I turned to Muck Rack's "The State of Journalism 2021" survey from March. According to the report, more than 60 percent of journalists surveyed agree that the way companies — and by extension, PR pros — share information is outdated. Based on the report's findings, here are ways we can better engage journalists this year and beyond.
The Three Steps to Creating Your Own Successful Podcast
By Winston Chang
Spin Sucks - May 17, 2021
There are three steps—prep, production, and promotion—to creating your own successful podcast. Winston Chang takes you through each of them.
How to Get Media Coverage
5W Public Relations - May 17, 2021
Most journalists have overflowing email inbox folders that are usually filled with emails from PR professionals, charity founders, and business owners.
Vast majority of CX and VoC programs fail to respond to customer feedback
By Richard Carufel
Agility PR - May 17, 2021
With customer-centric marketing taking a front seat in many business strategies, new research from customer feedback firm Alchemer announced a new study exploring the effectiveness of Customer Experience (CX) and Voice of the Customer (VoC) programs.
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