Good Monday! Read your Daily PR Brief - June 14, 2021
Read some of today's best PR and Comms industry news clips:
Are PR stunts still relevant in 2021? (Radioactive PR - June 11, 2021)
How PR Is Playing A Crucial Role In The Evolving B2B Landscape (Forbes - June 14, 2021)
PR and Marcom, Post-Pandemic (O'Dwyer's - June 14, 2021)
Critical race theory has a role to play in business communications and PR (PR Daily - June 14, 2021)
The New Opt-In World and the Future of Personalization (Spin Sucks - June 14, 2021)
Despite the challenges of COVID, PR agencies report stronger profitability than in 2019 (Agility PR - June 14, 2021)
Staying Organized as a PR Professional (BLND Public Relations - June 10, 2021)
I Know The Most Pressing Problem In American Society (It's the Same Problem that Affects Our Business) (CommPro (UK) - June 14, 2021)
Corporate Social Responsibility is the Future of Business (Ground Floor Media - June 8, 2021) [PODCAST]
6 questions with Ian Boudreau from PCGamesN (Muck Rack Blog - June 11, 2021)
Summary Section:
Are PR stunts still relevant in 2021?
By Rich Leigh
Radioactive PR - June 11, 2021
I recently gave a talk to a CIPR group, looking at creativity and, in particular, PR ‘stunts’. In it, I argued that we need to redefine and evolve the term itself, looked at creative PR as a whole and spoke about how the pandemic has changed PR.
How PR Is Playing A Crucial Role In The Evolving B2B Landscape
By Kathleen Lucente, Founder and President of Red Fan Communications
Forbes - June 14, 2021
The past year has been one of constant reinvention. And as we return to a semblance of pre-2020 business, some of the changes are sticking.
PR and Marcom, Post-Pandemic
By Jamie Kightley, Head of Client Services at IBA International
O'Dwyer's - June 14, 2021
Good communications has been critical for companies during COVID-19. As we move into a post-pandemic world, here痴 what PR and marketing professionals can do to keep those newfound seats at the table.
Critical race theory has a role to play in business communications and PR
By Tina McCorkindale
PR Daily - June 14, 2021
Research from Nneka Logan, associate professor at Virginia Tech, offers a new theory on how the business community can take responsibility for its role in the discussion of race.
The New Opt-In World and the Future of Personalization
By Adam Ortman
Spin Sucks - June 14, 2021
Apple has created a new world where people can protect their privacy, but need to give up personalization. Adam Ortman describes where we may all land.
Despite the challenges of COVID, PR agencies report stronger profitability than in 2019
By Richard Carufel
Agility PR - June 14, 2021
The walls came tumbling down for all sectors of business in 2020, but many PR agencies managed to buck the trend, according to PR professionals responding to the latest benchmarking survey conducted by Gould Partners.
Staying Organized as a PR Professional
BLND Public Relations - June 10, 2021
Sometimes, even the best public relations agency can face trouble if there is no method to all the madness. Here's how we stay organized.
I Know The Most Pressing Problem In American Society (It's the Same Problem that Affects Our Business)
By Arthur Solomon
CommPro (UK) - June 14, 2021
Academics, sociologists and philosophers are attempting to find the problems of American society. Only they know how many hours and how much money has been devoted in an effort to learn the root cause that has divided Americans. They still don’t know the answer. But I do.
Corporate Social Responsibility is the Future of Business [PODCAST]
Ground Floor Media - June 8, 2021
Listen to our discussion on corporate social responsibility with winners of the Civic 50 award, which recognizes Colorado's most community-minded companies.
6 questions with Ian Boudreau from PCGamesN
By Jessica Lawlor
Muck Rack Blog - June 11, 2021
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Ian Boudreau from PCGamesN.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.