Hello! Check out today's Daily PR Brief - June 15, 2021

Read some of today's best PR and Comms industry news clips:
10 Smart Ways For Companies To Approach Political And Social Commentary (Forbes Agency Council - June 15, 2021)
PR's Top Pros Talk: Valarie De La Garza (O'Dwyer's - June 14, 2021) [VIDEO]
Mark Ragan: Human-interest stories, crisp writing, and speechwriting among the top comms skills (PR Daily - June 15, 2021)
Getting Ahead of a Breaking Story, Reflecting on Niang Crisis (PRNEWS - June 14, 2021)
Dramatic Changes Are Coming to the Communications Industry (Spin Sucks - June 15, 2021)
A Guide to Pride Without Pandering (PRSay - June 15, 2021)
Why PRs must talk about climate change (PRmoment (UK) - June 15, 2021)
Post-COVID consumer optimism, anxiety and resilience: What communicators need to know (Agility PR - June 15, 2021)
What good is an earned media placement if no one can read it? (Communications Conversations - June 15, 2021)
Luminaries: Karen Kahn, Maureen Lippe On The New Reality of Recruitment (PRovoke Media - June 15, 2021) [VIDEO]
Courageous conversations about diversity, equity, and inclusion with Tru Pettigrew (Axia Public Relations - June 15, 2021) [PODCAST]
Summary Section:
10 Smart Ways For Companies To Approach Political And Social Commentary
Forbes Agency Council - June 15, 2021
When it comes to commenting on political and social matters, the key is to balance advocacy with sensitivity.
PR's Top Pros Talk: Valarie De La Garza [VIDEO]
By Steve Barnes
O'Dwyer's - June 14, 2021
The ways that PR can be used to create positive social change are the topic of discussion for Fenton CEO Valarie De La Garza and Doug Simon on the latest "PR's Top Pro Talk" video interview.
Mark Ragan: Human-interest stories, crisp writing, and speechwriting among the top comms skills
By Robby Brumberg
PR Daily - June 15, 2021
The Ragan Communications owner offers guidance on career advancement, crisp writing, and how communicators can claim a more influential seat at the table during an interview with The Museum of PR.
Getting Ahead of a Breaking Story, Reflecting on Niang Crisis
By Nicole Schuman
PRNEWS - June 14, 2021
Being prepared to flex those crisis muscles in advance is always optimal, but the strategy taken really depends on the situation.
Dramatic Changes Are Coming to the Communications Industry
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 15, 2021
Ragan has released its annual Communications Benchmark Report, which analyzes the major trends in the communications industry during the last year.
A Guide to Pride Without Pandering
By Ben Finzel
PRSay - June 15, 2021
Pride is a celebration, yes, but it started as a protest. And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year's celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure.
Why PRs must talk about climate change
By Koray Camgöz
PRmoment (UK) - June 15, 2021
As strategic counsellors, public relations and communications professionals are uniquely positioned to help clients and organisations create positive change on climate issues. But is the profession prepared for its responsibility?
Post-COVID consumer optimism, anxiety and resilience: What communicators need to know
By Richard Carufel
Agility PR - June 15, 2021
New research from marketing solutions firm Vericast shares insights for marketers that provide a noteworthy glimpse into consumers' cautious optimism about the year ahead.
What good is an earned media placement if no one can read it?
By Arik Hanson
Communications Conversations - June 15, 2021
In case you’ve been living under a rock for the last 10 years, you’ve probably noticed the big uptick in paywalls in the media industry. In fact, according to one Wired article, 76 percent of American newspapers used a paywall in 2019, up from 60 percent just two years before.
Luminaries: Karen Kahn, Maureen Lippe On The New Reality of Recruitment [VIDEO]
By PRovoke Media
PRovoke Media - June 15, 2021
HP's Karen Kahn and Lippe Taylor founder Maureen Lippe reflect on their careers and provide guidance to the industry's rising leadership.
Courageous conversations about diversity, equity, and inclusion with Tru Pettigrew [PODCAST]
Axia Public Relations - June 15, 2021
Learn the differences between diversity, equity, and inclusion and how you can prioritize them in your workplace with our guest, Tru Pettigrew.
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