Good Monday, read today's Daily PR Brief - June 21, 2021
Read some of today's best PR and Comms industry news clips:
6 cringeworthy tactics to avoid in your pitches to reporters (Axia Public Relations - June 21, 2021)
Diving Into Purpose, Part Four: Infusing Your Purpose (Forbes - June 21, 2021)
PR's Top Pros Talk: Cathy Decker (O'Dwyer's - June 18, 2021)
Celebrating differences: How race and ethnicity shaped my love of comms (Ragan - June 21, 2021)
Dare to Lead: Seven Leadership Lessons to Remind Us All (Spin Sucks - June 21, 2021)
Achieving Success During Interviews (5W Public Relations - June 21, 2021)
Navigating the World of Influencers in PR (PRGN - June 21, 2021)
Building the Future of Networking (CommPro (UK) - June 21, 2021) [Infographic]
Best practices for proofreading your media pitch (Muck Rack Blog - June 21, 2021)
2021 Study: PR Industry Rises To Covid-Era Creative Challenge (PRovoke Media - June 21, 2021)
Summary Section:
6 cringeworthy tactics to avoid in your pitches to reporters
By Bright Ewuru
Axia Public Relations - June 21, 2021
Earned media is important for public relations, but you can completely botch a pitch to the media. Here are six things to avoid when making a pitch.
Diving Into Purpose, Part Four: Infusing Your Purpose
By Fran Biderman-Gross
Forbes - June 21, 2021
In the first three installments of the Diving Into Purpose series, I defined purpose, discussed why it is critical to business success and provided a primer on how to get started with finding your own purpose. In this installment, I'm going to discuss what I call "infusing purpose" — cementing your purpose as the foundation of everything you do.
PR's Top Pros Talk: Cathy Decker
By Steve Barnes
O'Dwyer's - June 18, 2021
How can the hospitality industry maintain its emphasis on welcoming guests while also enforcing the safety precautions that are likely to remain in effect in a post-COVID travel marketplace? That's one of the topics that Decker/Royal co-founder and principal Cathy Decker talks about with Doug Simon on the latest "PR's Top Pros Talk" video interview.
Celebrating differences: How race and ethnicity shaped my love of comms
By Nicole Rodrigues
Ragan - June 21, 2021
One PR pro offers her own story of growing up with a unique heritage—and what it might look like to celebrate the many backgrounds that are represented in a diverse organization.
Dare to Lead: Seven Leadership Lessons to Remind Us All
By Carment Guillen
Spin Sucks - June 21, 2021
Brene Brown's Dare to Lead is one of those books that will have you clutching your face in recognition. You'll smile at the things you've done right, gasp the things you've done wrong, and applaud the leaders in your life who were quietly knocking it out of the park.
Achieving Success During Interviews
5W Public Relations - June 21, 2021
While plenty of companies see scheduling an interview with journalists as a positive thing for the company, which can mean that they can call it a day, the reality is that the work is just getting started when that interview with the CEO is scheduled.
Navigating the World of Influencers in PR
By Yui Seeng Cheng - Mileage Communications
PRGN - June 21, 2021
Organizations have been spending hefty sums on influencers. In 2018, global spending on Instagram influencer marketing reached USD 5.67 billion and was projected to grow further to USD 8.08 billion by the end of 2020. But are influencers really that influential?
Building the Future of Networking [Infographic]
By Brian Wallace, Founder & President, NowSourcing
CommPro (UK) - June 21, 2021
Picking up on employee sentiment, titans of industry Facebook and Twitter among others have announced a permanent shift to remote work. Remote work as a business decision allows companies to reduce investments made on retail and overhead for fees like rent and maintenance.
Best practices for proofreading your media pitch
By Mike Schneider
Muck Rack Blog - June 21, 2021
Typos and mistakes can get in the way of even great PR pitches being taken seriously. Use these best practices for proofreading your pitch email.
2021 Study: PR Industry Rises To Covid-Era Creative Challenge
By Arun Sudhaman
PRovoke Media - June 21, 2021
The seventh edition of the Creativity In PR study reveals how the sector has risen to the unique creative challenges of the Covid-19 era.
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