Hello, peruse your Daily PR Brief - June 23, 2021
Read some of today's best PR and Comms industry news clips:
Which Disney character resembles your PR life most? (PR Daily - June 22, 2021)
How Companies Can Choose And Communicate Their Philanthropic Activities (Forbes - June 22, 2021)
SCOTUS Rules Against NCAA: Now What? (O'Dwyer's - June 23, 2021)
Nassib's Coming Out Video Sets Precedent for NFL Player Communication (PRNEWS - June 22, 2021)
Should PR ban out-of-hours emails? (PRmoment (UK) - June 22, 2021)
Consumer opinions influenced by a range of branding strategies—reviewing the top types (Agility PR - June 23, 2021)
How the pandemic has transformed journalism (Axia Public Relations - June 23, 2021)
COVID-19 and Communication Professionals' Responses - The North American Communication Monitor (CommPro (UK) - June 22, 2021)
Leadership: How to Get There & Bumps Along the Way (Culpwrit - June 22, 2021)
Public Relations Plays a Key Role in CPR Awareness (Influence (UK) - June 23, 2021)
How PR teams build relationships, measure success and leverage technology in 2021 (Muck Rack Blog - June 23, 2021)
Creativity In PR Study: PR Firms Make Encouraging Progress In 'War For Ideas' (PRovoke Media - June 23, 2021)
Summary Section:
Which Disney character resembles your PR life most?
By Kellie Mazur
PR Daily - June 22, 2021
From avoiding poison apples to strolling through Wonderland, the industry seems rife with parallels to make-believe worlds. Glass slippers optional.
How Companies Can Choose And Communicate Their Philanthropic Activities
By Jeff Schmitz
Forbes - June 22, 2021
It’s easy to focus on the short-term company performance and driving our brands and products to even higher levels of success, but let’s not overlook our responsibility to satisfy our long-term social responsibilities.
SCOTUS Rules Against NCAA: Now What?
By Bill Huey
O'Dwyer's - June 23, 2021
The Supreme Court on Monday ruled against the NCAA in a landmark antitrust case that is the college-sports equivalent of the Citizens United ruling, which declared money is the equivalent of political speech and may not be restricted. Here are some likely implications for college sports.
Nassib's Coming Out Video Sets Precedent for NFL Player Communication
By Sophie Maerowitz
PRNEWS - June 22, 2021
Far from simply a feel-good Pride Month PR story, Nassib’s statement signals a new era in sports communication and DEI messaging.
Should PR ban out-of-hours emails?
By Pam Hamilton
PRmoment (UK) - June 22, 2021
We’ve been responding to a business crisis on top of a health crisis over the last year, and many teams have significantly increased their hours, pace and intensity of work. The loss of the commute means many are working longer days. Combine this with a wider trend of our personal and work lives bleeding into each other on our personal devices, and you have the perfect ingredients for employee burn-out.
Consumer opinions influenced by a range of branding strategies—reviewing the top types
By Richard Carufel
Agility PR - June 23, 2021
The value of corporate branding has never really been in doubt, but new research from B2B service provider guide Visual Objects reveals that, in an age of scrutiny about every brand's goal and mission, along with the widespread availability of customer reviews, a full half of consumers (50 percent) say that their opinion of a company is now affected by corporate branding, such as advertisements about a company's value.
How the pandemic has transformed journalism
By Bright Ewuru
Axia Public Relations - June 23, 2021
COVID-19 has made several changes to journalism. Learn what's changed so you can accommodate them into your public relations plans.
COVID-19 and Communication Professionals' Responses - The North American Communication Monitor
CommPro (UK) - June 22, 2021
There is no doubt that the COVID-19 global pandemic has generated an ongoing and possibly long-lasting impact on many aspects of communication, working environment, and multiple sectors of the world. It is critical to explore how communication professionals adapted to COVID-19 impacts and led to successful communication and transitions during this challenging time.
Leadership: How to Get There & Bumps Along the Way
By Julia Zaeske
Culpwrit - June 22, 2021
Second in a series of interviews with communication leaders by DePaul PRAD students. Recruiters and a hiring manager list leadership qualities they hope to see from applicants.
Public Relations Plays a Key Role in CPR Awareness
By James Knight
Influence (UK) - June 23, 2021
Despite some great matches, one event on the pitch has overshadowed the others at Euro 2020 – Denmark’s Christian Eriksen collapsing during their opening game with Finland. Great work from the emergency team on hand saved his life, and the from the players, who formed a protective screen around him. It was later revealed he had suffered a heart attack.
How PR teams build relationships, measure success and leverage technology in 2021
By Mike Schneider
Muck Rack Blog - June 23, 2021
We surveyed over 1,600 communications professionals about their top challenges, how they engage with journalists, what tools they use, how they measure success, the future of public relations, and more. Here are a few highlights from the State of PR 2021.
Creativity In PR Study: PR Firms Make Encouraging Progress In 'War For Ideas'
By Arun Sudhaman
PRovoke Media - June 23, 2021
The seventh edition of the Creativity In PR study finds that PR firms are making progress in their battle to take on lead creative duties.
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