Hello! Read your Wednesday Daily PR Brief - July 7, 2021
Read some of today's best PR and Comms industry news clips:
Economist Columnist Takes Cheap Shot at PR (O'Dwyer's - July 7, 2021)
4 tech skills communicators should have (PR Daily - July 7, 2021)
3 Reasons Multimedia Should Be Part of Your Comms Strategy (Cision Media Research - July 7, 2021)
PR agency management: 5 tips for running a successful firm (Agility PR - July 7, 2021)
Launching a podcast with Jason Mudd (Axia Public Relations - July 7, 2021) [PODCAST]
Webinar recap: 7 takeaways from Muck Rack's State of PR 2021 report (Muck Rack Blog - July 6, 2021)
Tactics PR People Can Suggest To Clients Not Wanting To Become Part Of Political Controversies (CommPro (UK) - July 5, 2021)
Why it is Important to be News Literate (HMA Public Relations - July 7, 2021)
Being Human In A Tech-Enabled World: Creativity (PRovoke Media - July 7, 2021) [VIDEO]
PR and Marcomms at the Heart of Business Change: Guidance From a Voice Worth Listening To (AiThority - July 7, 2021)
Summary Section:
Economist Columnist Takes Cheap Shot at PR
By Kevin McCauley
O'Dwyer's - July 7, 2021
Companies spend a fortune on PR to bolster their images and deal with the "reptiles" of the press yet much of the PR activity has zero impact on their client's public profile, according to the "Bartleby" columnist for The Economist.
4 tech skills communicators should have
By Beth Perell
PR Daily - July 7, 2021
Expand all online spheres of your organization by understanding savvy web and communication advancements. \
3 Reasons Multimedia Should Be Part of Your Comms Strategy
By Erin Payton
Cision Media Research - July 7, 2021
They say a picture is worth a thousand words. (As a writer, this makes me question why I didn't go into photography instead, but I digress.) While this adage might sound like a tired cliché, it actually has a basis in scientific fact.
PR agency management: 5 tips for running a successful firm
By Kevin Gardner
Agility PR - July 7, 2021
Public relations is an essential tool for any business. If you are running a PR agency, then there are things you should consider in order to give the best service possible to your customers. Here are some tips to keep your PR agency running efficiently.
Launching a podcast with Jason Mudd [PODCAST]
By On Top of PR
Axia Public Relations - July 7, 2021
Learn the steps to starting your own podcast with our host Jason Mudd.
Webinar recap: 7 takeaways from Muck Rack's State of PR 2021 report
By Tyler Burt
Muck Rack Blog - July 6, 2021
This year, Muck Rack surveyed more than 1,600 PR professionals to gain valuable insights into the world of PR in 2021. How are PR pros connecting with journalists, allocating budgets, measuring success, and using tools and technology?
Tactics PR People Can Suggest To Clients Not Wanting To Become Part Of Political Controversies
By Arthur Solomon
CommPro (UK) - July 5, 2021
If there's one thing that marketers try to avoid is to have their products become part of a political dispute because Democrats, Republicans, liberal and conservatives consumers are potential customers.
Why it is Important to be News Literate
By Abbie Fink
HMA Public Relations - July 7, 2021
Becoming news literate is critical in today's media landscape. Discover how to distinguish between real and fake news with Abbie Fink.
Being Human In A Tech-Enabled World: Creativity [VIDEO]
By PRovoke Media
PRovoke Media - July 7, 2021
Watch the video of the second part of AxiCom's series, in which a trio of creative directors reflect on the challenges of finding creative inspiration in a virtual world.
PR and Marcomms at the Heart of Business Change: Guidance From a Voice Worth Listening To
By Jamie Kightley
AiThority - July 7, 2021
Has PR’s value extended beyond just informing the sales pipeline? Well 85% of PR pros report C-suite is relying on them for strategic counsel.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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