Hello, read today's Daily PR Brief - July 22, 2021

Read some of today's best PR and Comms industry news clips:
What targeted PR outreach to journalists should look like (PR Daily - July 21, 2021)
PR Firms Boosted Billing Rates Despite Pandemic (O'Dwyer's - July 21, 2021)
Brands Have Fun with Hot Dogs, Buns and Jeff Bezos's Spaceship (PRNEWS - July 21, 2021)
Making the Case for the Hybrid-Work Model (PRSay - July 22, 2021)
Top post-COVID shifts of virtual and hybrid conventions, corporate events, trade shows and meetings (Agility PR - July 22, 2021)
The Agency Insurgents, Episode #1 – Shelley Spector (CommPro (UK) - July 21, 2021) [PODCAST]
Who's Winning The PR Space Race? (Crenshaw Communications - July 21, 2021)
Self-Education and Skill Development for PR Pros (Culpwrit - July 21, 2021)
Why data is key for mutually beneficial relationships with journalists (Muck Rack Blog - July 22, 2021)
Why do we continue to be loyal to our corporate employers when they’re not loyal to us? (Communications Conversations - July 21, 2021)
Summary Section:
What targeted PR outreach to journalists should look like
By Brad Daiber
PR Daily - July 21, 2021
Your template might save you time, but it is undermining your relationship with important industry contacts. Here’s how to make your pitch stand out.
PR Firms Boosted Billing Rates Despite Pandemic
By Jon Gingerich
O'Dwyer's - July 21, 2021
PR firms increased their hourly billing rates in 2020 even in spite of the significant damage the industry took as a result of the COVID-19 pandemic, according to a new study.
Brands Have Fun with Hot Dogs, Buns and Jeff Bezos's Spaceship
By Seth Arenstein
PRNEWS - July 21, 2021
Laughing is good medicine. It’s appreciated when brand communicators add to the upbeat chorus and raise awareness with fun campaigns.
Making the Case for the Hybrid-Work Model
By Kristin Daher
PRSay - July 22, 2021
As a business owner whose team has operated on a hybrid-work schedule since 2018, I know firsthand that the model demands trust and discipline. But if executed well, it can lead to a happier, healthier workforce.
Top post-COVID shifts of virtual and hybrid conventions, corporate events, trade shows and meetings
By Lauren Weatherly
Agility PR - July 22, 2021
The big question on everybody's minds these days is what the future holds for virtual events and meetings. Were they a flash-in-the-pan to help event organizers and businesses survive the past year-and-a-half, or are they a viable tool for communicators in the brave new world?
The Agency Insurgents, Episode #1 – Shelley Spector [PODCAST]
CommPro (UK) - July 21, 2021
The Agency Insurgents Podcast is an irreverent take on life inside the world of Advertising, PR and Marketing. Today's guest is Shelley Spector, Co-Founder of The Museum of Public Relations & President, Spector & Associates.
Who's Winning The PR Space Race?
By Dorothy Crenshaw
Crenshaw Communications - July 21, 2021
There's a new space race, fueled by billionaire fortunes, egos, and splashy PR storytelling. Who's ahead?
Self-Education and Skill Development for PR Pros
By Luke Smith
Culpwrit - July 21, 2021
Although this blog is a big believer in formal public relations education, there are skills that can be self taught that even seasoned PR pros could consider refreshing. Here are five skills worth honing.
Why data is key for mutually beneficial relationships with journalists
By Stephen Spiewak
Muck Rack Blog - July 22, 2021
In 2021, data is perhaps the best way for public relations professionals to build relationships with journalists.
Why do we continue to be loyal to our corporate employers when they’re not loyal to us?
By Arik Hanson
Communications Conversations - July 21, 2021
Earlier this year, a friend of mine was unceremoniously fired from her corporate job. She had been a really good employee– a star performer as far as I could tell. But, corporate restructuring had other ideas. So, she was walked out the door. I’ve seen this movie before. Many times. And, it always sucks.
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