Good Monday, peruse today's Daily PR Brief - July 26, 2021
Read some of today's best PR and Comms industry news clips:
Is your pitching unethical? (PR Daily - July 26, 2021)
Meet The 25 African Founders Entering The Future Is Female PR Mentorship Program (Forbes - July 26, 2021)
Want to be a better communicator? Act like a reporter (Ragan - July 26, 2021)
When We Return to the Office, Internal Communication will Rise Again (PRNEWS - July 26, 2021)
Use the PR Writer's Code of Conduct to Improve Your Writing (Spin Sucks - July 26, 2021)
Journalists speak out on PR relationships, and what PR pros can do better to meet their needs (Agility PR - July 26, 2021)
3 Tips for PR Professionals from a Former Journalist (Franco - July 23, 2021)
Orbis' Louise Harris On How Covid Changed The Nonprofit's Comms For The Better (PRovoke Media - July 26, 2021)
Current Effective PR Trends (Everything PR - July 26, 2021)
The ROI of DE&I (PRSay - July 26, 2021)
Summary Section:
Is your pitching unethical?
By Ted Kitterman
PR Daily - July 26, 2021
PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality.
Meet The 25 African Founders Entering The Future Is Female PR Mentorship Program
By Meghan McCormick
Forbes - July 26, 2021
The Future is Female PR Mentorship program is designed for female African tech entrepreneurs. This year 25 founders, representing 12 countries, were selected to learn PR fundamentals and communications skills.
Want to be a better communicator? Act like a reporter
By Tom Corfman
Ragan - July 26, 2021
All too often, external comms is the last to know. Reverse this trend by adopting a journalistic mindset and taking a more rigorous approach toward storytelling.
When We Return to the Office, Internal Communication will Rise Again
By Stacy Adams
PRNEWS - July 26, 2021
Communicated well, returning to the office can be a positive experience. Leaving staff in the dark, though, may lead to long-term issues.
Use the PR Writer's Code of Conduct to Improve Your Writing
By Don Bates
Spin Sucks - July 26, 2021
Don Bates advocates PR pros use a code of conduct to improve their writing—and encourage others to do the same, from journalists to executives.
Journalists speak out on PR relationships, and what PR pros can do better to meet their needs
By Richard Carufel
Agility PR - July 26, 2021
Fear not, PR pros—journalists say they still need PR in order to produce great content. However, they want PR pros to do a better job when it comes to relevance and targeting, affirms new media research from Orange County-based high-tech PR firm Global Results Communications (GRC).
3 Tips for PR Professionals from a Former Journalist
By Catherine Pace
Franco - July 23, 2021
Explore three PR tips and best practices from a former journalist that will enhance your chances of securing media coverage.
Orbis' Louise Harris On How Covid Changed The Nonprofit's Comms For The Better
By Diana Marszalek
PRovoke Media - July 26, 2021
Louise Harris, head of Orbis International's communications and marketing, spoke with PRovoke Media about how the eye care organization improved stakeholder engagement during the pandemic despite the many challenges.
Current Effective PR Trends
By Ronn Torossian, CEO of 5WPR
Everything PR - July 26, 2021
In the current ever-changing news cycle, companies have to keep up with trends and create content that will help them connect with their target audience.
The ROI of DE&I
By Steven Goldsmith and Yogita Inamdar
PRSay - July 26, 2021
For years, companies have been publicly espousing the value of diversity, and many have made significant strides in enhancing the makeup of their workforce. While increasing racial diversity in many companies was a necessary first step, the reality is that the first step was the only step for many organizations.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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