Hi, peruse your Daily PR Brief - August 3, 2021
Read some of today's best PR and Comms industry news clips:
Is a Crisis Really the Fault of PR? (Spin Sucks - August 3, 2021)
11 Ways Communications Teams Can Prepare For Long-Lead Deadlines (Forbes Agency Council - August 2, 2021)
How PR pros should lead on ESG (PR Daily - August 2, 2021)
Collaboration technologies are changing the nature of internal communications (Ragan - August 3, 2021)
6 ways to prove you're ready for a management position in PR (Agility PR - August 3, 2021)
5 PR Tips For Managing Tricky Media Interviews (Crenshaw Communications - August 3, 2021)
Google Your Way to a Good Press Release Headline in 2021 (Business 2 Community - August 3, 2021)
Scientifically proven: How you can create messages that resonate (Media First (UK) - August 3, 2021)
Influence 100: In-House PR Budgets Bounce Back To Pre-Covid Levels (PRovoke Media - August 3, 2021)
Why Law Firms Value Public Relations (HMA Public Relations - August 3, 2021)
Summary Section:
Is a Crisis Really the Fault of PR?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 3, 2021
When companies hit the headlines for the wrong reasons, it is often explained away as a result of a PR crisis. A bug, if you will.
11 Ways Communications Teams Can Prepare For Long-Lead Deadlines
Forbes Agency Council - August 2, 2021
Eleven members of the Forbes Agency Council share advice on how to streamline the process and meet long-lead deadlines.
How PR pros should lead on ESG
By Tina McCorkindale & Mark Weiner
PR Daily - August 2, 2021
PR insiders talk about measuring this growing focus for business communications and how the PR role can prove the value of putting brand reputation first.
Collaboration technologies are changing the nature of internal communications
By Tony Silber
Ragan - August 3, 2021
At companies where messaging platforms have taken hold, employees (and communicators) rely on them more often than on traditional methods, according to Ragan’s 2021 Communications Benchmark Report.
6 ways to prove you're ready for a management position in PR
By Kevin Gardner
Agility PR - August 3, 2021
You've been in the public relations game for a while. You know how to handle clients well, and you'd like to take on new challenges and responsibilities. You want to lead and manage others. How can you prove that you're ready for management?
5 PR Tips For Managing Tricky Media Interviews
By Cliff Maroney
Crenshaw Communications - August 3, 2021
It is the PR exec's job to make sure spokespeople are prepped before a media interview. What happens if things don't go according to plan?
Google Your Way to a Good Press Release Headline in 2021
By Maria Marchewka
Business 2 Community - August 3, 2021
What do Google and a good press release have in common? The answer to that question is compelling headlines.
Scientifically proven: How you can create messages that resonate
By Adam Fisher
Media First (UK) - August 3, 2021
Whether you are delivering media interviews, responding to a crisis, writing, or trying to cut through the noise on digital channels, getting those messages right is crucial to standing out from the crowd. But how do you do it?
Influence 100: In-House PR Budgets Bounce Back To Pre-Covid Levels
By Maja Pawinska Sims
PRovoke Media - August 3, 2021
Research reveals the world's most powerful communicators now control PR spend of more than $4.7 billion, up from a low of $4.2 billion last year.
Why Law Firms Value Public Relations
By Scott Hanson
HMA Public Relations - August 3, 2021
Today, law firms utilize public relations for many of their external communications. Find out more about the relationship between PR and law.
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