Check out your Wednesday Daily PR Brief - August 4, 2021

Read some of today's best PR and Comms industry news clips:
The value of humor in communications (Part 2) (PR Daily - August 4, 2021) [VIDEO]
When the goals of PR and journalism don't align (TechCrunch - August 4, 2021) [PODCAST]
PR's Top Pros Talk: Michelle Olson (O'Dwyer's - August 3, 2021) [VIDEO]
Tips for Getting the Most SEO Value from Your PR Placements (PRNEWS - August 4, 2021)
The 5 Most Impressive Press Releases from July (Cision Media Research - August 3, 2021)
Communication Is Essential to Navigate Changes in the Post-Pandemic Workplace (PRSay - August 4, 2021)
What consumers want from brands on social, versus what marketers think consumers want on social! (PRmoment (UK) - August 4, 2021)
Who's got the answers? Three PR industry obstacles in 2021 (Agility PR - August 3, 2021)
Heart First: How Self-Care Enables Effective Leadership (Culpwrit - August 3, 2021)
Influence 100: ESG Will Drive Evolution Of In-House Communications Roles (PRovoke Media - August 4, 2021)
Summary Section:
The value of humor in communications (Part 2) [VIDEO]
By Ted Kitterman
PR Daily - August 4, 2021
We continue the conversation with Peppercomm’s Steve Cody, looking at how humor might be the soft skill that makes all the difference for your comms career.
When the goals of PR and journalism don't align [PODCAST]
TechCrunch - August 4, 2021
For our Wednesday show this week, Natasha and Alex hosted a PR roundtable.
PR's Top Pros Talk: Michelle Olson [VIDEO]
By Steve Barnes
O'Dwyer's - August 3, 2021
PRSA chair and Lambert & Co. managing director Michelle Olson talks with Doug Simon about the role PRSA plays in improving the perception of the PR industry and the professionals who work in it on the latest "PR's Top Pros Talk" video interview.
Tips for Getting the Most SEO Value from Your PR Placements
By Jonathan Epstein
PRNEWS - August 4, 2021
The role of PR is changing rapidly, particularly in digital channels. One change augurs well for PR, if communicators can speak the language of SEO.
The 5 Most Impressive Press Releases from July
Cision Media Research - August 3, 2021
See why these press releases impressed us the most this month.
Communication Is Essential to Navigate Changes in the Post-Pandemic Workplace
By Ayme Zemke
PRSay - August 4, 2021
This new era in the American workplace, like others before it, will benefit from strategic change management. Organizations that communicate early with their employees, anticipate and manage change fatigue, and follow a change-management model will be more successful during this transition.
What consumers want from brands on social, versus what marketers think consumers want on social!
By Gerard Murnaghan
PRmoment (UK) - August 4, 2021
It's no surprise that during lockdown, use of social media skyrocketed. Indeed, 76% of British and Irish consumers reported using social media more. Brands also followed this trend, following their consumers to social, as many traditional forms of marketing like out of home, in-store and sponsorship were put on hold. And as consumers turned to social at every stage of the buyer journey, it has been social media managers who have been working overdrive trying to keep up.
Who's got the answers? Three PR industry obstacles in 2021
By Joy Knowles
Agility PR - August 3, 2021
After analyzing the responses to the survey question, "what has your single biggest challenge been when it comes to earning media coverage for your business or clients", we discovered three key industry obstacles.
Heart First: How Self-Care Enables Effective Leadership
By David Grossman
Culpwrit - August 3, 2021
Heart First author David Grossman shares key insights from his interviews with leaders during these difficult pandemic times.
Influence 100: ESG Will Drive Evolution Of In-House Communications Roles
By Maja Pawinska Sims
PRovoke Media - August 4, 2021
Surveyed for the Influence 100, PRovoke Media's comprehensive annual report on the world's most influential in-house communications and marketing leaders, a majority view from this year's cohort – expressed for the first time – was that ESG would lead to a rise in prominence of the CCO function.
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