It's Friday! Here is your Daily PR Brief - August 6, 2021
Read some of today's best PR and Comms industry news clips:
How to negotiate your dream PR job (PRmoment (UK) - August 5, 2021)
Don't Overcomplicate Thought Leadership (Forbes - August 6, 2021)
PR's Top Pros Talk: Alex Slater (O'Dwyer's - August 5, 2021) [VIDEO]
Amazon Reputation Under Fire for EU Data Violation (O'Dwyer's - August 5, 2021)
How blockchain tech might offer credibility for PR pros (PR Daily - August 6, 2021)
AMA: What's the Best Way to Protect My Agency's IP? (Spin Sucks - August 6, 2021)
What Is a Hybrid Event? 6 Hybrid Event Examples (CommPro (UK) - August 5, 2021)
How to Pitch an Op-ed and Why They Have Staying Power: PR Firm Tips (FischTank PR - August 6, 2021)
What Thought Leaders Have In Common (Crenshaw Communications - August 6, 2021)
Why podcasts should be a key part of your comms strategy (Media First (UK) - August 5, 2021)
Summary Section:
How to negotiate your dream PR job
By Daney Parker
PRmoment (UK) - August 5, 2021
The pandemic has had a dramatic effect on the PR job market, last year was not easy for many looking for new roles, but now there is a bounce back and it is more of a candidate-led market, with great demand for skilled PRs. This is good news for those looking for a new role or who wish to negotiate a better deal with their current employer. Below, we offer top tips for asking, and getting, benefits that will make for a longer and happier career in PR and marketing.
Don't Overcomplicate Thought Leadership
By Wendy Covey, CEO of TREW Marketing
Forbes - August 6, 2021
One of the most important things you can do when planning an executive visibility strategy — and make no mistake, thought leadership is executive promotion — is to get to the point.
PR's Top Pros Talk: Alex Slater [VIDEO]
By Steve Barnes
O'Dwyer's - August 5, 2021
Where do CEOs stand when it comes to engaging on social issues? That's just one of the questions that Clyde Group CEO and founder Alex Slater discusses with Doug Simon on the latest "PR's Top Pros Talk" video interview.
Amazon Reputation Under Fire for EU Data Violation
By Ronn Torossian, CEO of 5WPR
O'Dwyer's - August 5, 2021
The fine recently levied against Amazon for failing to comply with the EU data protection laws is the latest accusation that the e-commerce giant uses vast troves of user data to give itself an unfair advantage in the marketplace.
How blockchain tech might offer credibility for PR pros
By Ayelet Noff
PR Daily - August 6, 2021
Distributed ledger technology can help bring journalists accurate information fast, but is quickly verified data all that it takes to do good PR work?
AMA: What's the Best Way to Protect My Agency's IP?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 6, 2021
On this week's Spin Sucks AMA, Gini Dietrich answers the question, 'What is the best way to protect my agency's IP and my business?'
What Is a Hybrid Event? 6 Hybrid Event Examples
By Sabrina George, Vice President of Marketing, Onstream Media
CommPro (UK) - August 5, 2021
Hybrid events are increasing in regularity, driven in large part by the new normalcy of remote work models springing up in the wake of COVID-19. More companies are returning to their offices now, but things have changed.
How to Pitch an Op-ed and Why They Have Staying Power: PR Firm Tips
By Eric Fischgrund
FischTank PR - August 6, 2021
For companies and PR firms asking how to pitch an op-ed, FischTank PR shares a few tips and perspective on this thought leadership process.
What Thought Leaders Have In Common
By Dorothy Crenshaw, CEO, Crenshaw Communications
Crenshaw Communications - August 6, 2021
B2B PR people are always talking about thought leadership. But what does it really mean to be a thought leader, and how can we achieve it?
Why podcasts should be a key part of your comms strategy
By Adam Fisher
Media First (UK) - August 5, 2021
When it comes to thought leadership, podcasts continue to go from strength to strength. Figures published by Statista showed that there were more than 15 million podcast listeners in the UK in 2020. And it estimates that figure will reach more than 19 million by 2024.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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