Hi, check out Tuesday's Daily PR Brief - August 10, 2021

Read some of today's best PR and Comms industry news clips:
If the PR industry wants to be more inclusive, it must pay its interns (PR Daily - August 10, 2021)
After Beloved Central Park Owl is Killed, PR Response Fails to Take Flight (PRNEWS - August 9, 2021)
How to Streamline, Simplify and Strengthen Internal Knowledge (CommPro (UK) - August 9, 2021)
Telling the New VC Story (O'Dwyer's - August 9, 2021)
How would your organisation handle a social media pile-on? (Media First (UK) - August 10, 2021)
Bilal Lakhani becomes first Pakistani to win 'PR 40 Under 40 Award' (The Nation (PK) - August 9, 2021)
Developing your content strategy to become a trusted expert (Onclusive - August 10, 2021)
Wow Factor Workplace with Deb Boelkes (Axia Public Relations - August 10, 2021) [PODCAST]
The Erroneous Reputation of the PR Industry (Spin Sucks - August 10, 2021)
7 reasons why hybrid events are taking the lead (Influence (UK) - August 10, 2021)
Summary Section:
If the PR industry wants to be more inclusive, it must pay its interns
By Erin Lewis
PR Daily - August 10, 2021
Here’s how one PRSSA student breaks down the very real costs facing entry-level employees, and the perils of ignoring the barriers facing aspiring pros.
After Beloved Central Park Owl is Killed, PR Response Fails to Take Flight
By Sophie Maerowitz
PRNEWS - August 9, 2021
After a beloved staple of New York City wildlife was killed, online responses ranged from grief to outright ire at the Central Park Conservancy for not taking responsibility. Emotional tone and accountability are key in moments like these, as PR pros know.
How to Streamline, Simplify and Strengthen Internal Knowledge
By Dianna Booher
CommPro (UK) - August 9, 2021
Cross-functional comms and cooperation is linked directly to your bank account. Here’s how to reduce redundancies and prevent confusion for customers and colleagues alike.
Telling the New VC Story
By Todd Barrish
O'Dwyer's - August 9, 2021
As the technology sector's profits have surged during the COVID-19 pandemic economy and the pace of deal-making has quickened, venture capital firms with the strongest brand awareness among founders often have the edge in getting their foot in the door first.
How would your organisation handle a social media pile-on?
By Adam Fisher
Media First (UK) - August 10, 2021
Costa Coffee faced calls for a boycott after anti-vaxxers began sharing a picture of the 'eat-in requirements' at one of the chain's branches in Ireland.
Bilal Lakhani becomes first Pakistani to win 'PR 40 Under 40 Award'
The Nation (PK) - August 9, 2021
Bilal Lakhani, a PR industry veteran, who started his communications career in Karachi, has become the first Pakistani to win the 'PR 40 Under 40 Award' by PRWeek, one of the highest honors in the industry globally.
Developing your content strategy to become a trusted expert
By Melissa Koski
Onclusive - August 10, 2021
In this blog we discuss how to create powerful content to connect with your audience and position your brand as a thought leader.
Wow Factor Workplace with Deb Boelkes [PODCAST]
By On Top of PR
Axia Public Relations - August 10, 2021
Learn how to become a WOW boss in a WOW factor workplace with our guest Deb Boelkes.
The Erroneous Reputation of the PR Industry
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 10, 2021
A recent article details a PR industry full of passive-aggressive pontificators who do nothing more than scribe notes and put up roadblocks.
7 reasons why hybrid events are taking the lead
By Kate Healy, founder of Virtually Together
Influence (UK) - August 10, 2021
Hybrid events allow you to reach a large-scale audience and provides you with the opportunity to have international speakers present at your event. Here's how I believe hybrid events will evolve going forward and remain an important part of the events portfolio.
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