Peruse your Wednesday Daily PR Brief - August 11, 2021

Read some of today's best PR and Comms industry news clips:
Unique Ways PR Pros Can (and Should) Consume News (Crenshaw Communications - August 11, 2021)
15 Critical Questions To Ask To Ensure External Communications Are On Point (Forbes - August 11, 2021)
PR's Top Pros Talk: Lisa Rosenberg (O'Dwyer's - August 10, 2021) [VIDEO]
Announcing Ragan's 2021 Media Relations Awards finalists (PR Daily - August 10, 2021)
As UN Report Raises Stakes, Some Basics of Green Communication (PRNEWS - August 10, 2021)
State of the media: How to tell a story that resonates (Agility PR - August 11, 2021)
Communicators (and everyone else) need to embrace uncertainty (Influence (UK) - August 6, 2021)
The Complete Guide to Social Media Analytics (Meltwater - August 11, 2021)
How Sustainability Is Changing Fashion PR (The Business of Fashion - August 11, 2021)
New Diversity Action Alliance Analysis Finds Only 21% of PR Professionals Are Racially or Ethnically Diverse (CommPro (UK) - August 10, 2021)
Summary Section:
Unique Ways PR Pros Can (and Should) Consume News
By Colleen O'Connor
Crenshaw Communications - August 11, 2021
PR specialists must eat, sleep and breathe news. We need to stay connected to a variety of news outlets to stay current and knowledgeable, both for our own benefit as well as that of our clients. During the height of the COVID-19 pandemic, news consumption in the US was up by 215%, showing that we rely more on the news than ever before.
15 Critical Questions To Ask To Ensure External Communications Are On Point
By Forbes Communications Council
Forbes - August 11, 2021
While ensuring that key aspects of external messages won’t be lost in translation is a challenge for communications teams, this is something every business needs to know how to do effectively to establish credibility and grow.
PR's Top Pros Talk: Lisa Rosenberg [VIDEO]
O'Dwyer's - August 10, 2021
Allison+Partners partner and president, consumer brands Lisa Rosenberg shares some of the things she learned from serving as a member of this year's Cannes Lions jury on the latest "PR's Top Pros Talk" video interview with Doug Simon.
Announcing Ragan's 2021 Media Relations Awards finalists
PR Daily - August 10, 2021
Congratulations to the impressive finalists on this year’s list! The finalists in this year’s Media Relations Awards program know how to stand out on the media landscape.
As UN Report Raises Stakes, Some Basics of Green Communication
By Jonathan Morgan
PRNEWS - August 10, 2021
With the UN report (Aug. 9), sustainability's visibility gets a boost. Yet brands can botch green communication. Here are ways to succeed.
State of the media: How to tell a story that resonates
By PAN Communications
Agility PR - August 11, 2021
Between the pandemic, the Black Lives Matter movement and a polarizing election, the last year has consistently shown the importance of staying vigilant when it comes to the news. A mistimed email can quickly appear tone deaf, thereby damaging not only your relationship with a reporter, but potentially a brand's reputation. That's why our team took some time to evaluate the current state of the media. What is resonating? How is the conversation shifting, and where is it headed in the months to come?
Communicators (and everyone else) need to embrace uncertainty
By Alex Malouf
Influence (UK) - August 6, 2021
Who likes to be confused? Who loves to act when so much is uncertain, or unknown? And to quote the infamous Donald Rumsfeld, what do you do when there are so many known unknowns?
The Complete Guide to Social Media Analytics
By TJ Kiely
Meltwater - August 11, 2021
Social media analytics help you to understand how your campaigns perform. Here’s how to use social analytics to maximize every campaign.
How Sustainability Is Changing Fashion PR
By Whitney Bauck
The Business of Fashion - August 11, 2021
Growing demand for ethical products is creating new business opportunities — and new responsibilities — for PR professionals.
New Diversity Action Alliance Analysis Finds Only 21% of PR Professionals Are Racially or Ethnically Diverse
CommPro (UK) - August 10, 2021
The Diversity Action Alliance (DAA), a coalition of public relations and communications leaders and industry organizations, today released its inaugural "Race and Ethnicity in Public Relations and Communications Benchmark Report."
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