Take a look at Friday's Daily PR Brief - August 13, 2021
Read some of today's best PR and Comms industry news clips:
From a PR Tactics Standpoint, 'Field of Dreams' Game was a Mystery (PRNEWS - August 13, 2021)
5 Basic Tenets Of Producing Virtual Events (Forbes - August 13, 2021)
Avoiding Communications Mistakes from Crises Past (O'Dwyer's - August 13, 2021)
5 lessons for more effective leadership comms (PR Daily - August 13, 2021)
AMA: What Are Some New ABM Strategies that Work Post-COVID? (Spin Sucks - August 13, 2021)
Becoming the Face of a Business (5W Public Relations - August 13, 2021)
Has COVID changed the reputation of PR? We discuss the CIPR’s ‘PR in the Pandemic’ report (PRmoment (UK) - August 12, 2021) [PODCAST]
4 ways PR and SEO work together to maximize the output of a campaign (Agility PR - August 13, 2021)
Reputation, Responsibility, Adaptibility: PR in a Pandemic (Influence (UK) - August 13, 2021)
Will Hybrid Work Help You Keep Your Talent? (Tribe Inc. - August 12, 2021)
Summary Section:
From a PR Tactics Standpoint, 'Field of Dreams' Game was a Mystery
By Arthur Solomon
PRNEWS - August 13, 2021
Every stunt should gain publicity and awareness. A stunt for a stunt’s sake offers little measurable value.
5 Basic Tenets Of Producing Virtual Events
By Townsend Belisle, CEO and Executive Producer of Haystack Needle
Forbes - August 13, 2021
The foundation of these tenets is to, above all, take an audience-first approach.
Avoiding Communications Mistakes from Crises Past
By Ryan Barr
O'Dwyer's - August 13, 2021
As businesses, communities and nations begin to reopen after COVID-19, the communications lessons we've learned from the not-too-distant-past will be critical to what successes we'll see in the coming weeks and months.
5 lessons for more effective leadership comms
By Ted Kitterman
PR Daily - August 13, 2021
Creating a public platform for your top executives can rattle nerves, but finding that authentic voice for your organization has never been more important.
AMA: What Are Some New ABM Strategies that Work Post-COVID?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 13, 2021
On this week's AMA, we discuss new and interesting ways to do ABM, or account-based marketing, that starts with LinkedIn and is driven by content.
Becoming the Face of a Business
5W Public Relations - August 13, 2021
Although it's an intimidating role, and plenty of business owners, founders, and CEOs tend to shy away from the spotlight, becoming the face of their own businesses is something that can be beneficial for many companies across a number of industries.
Has COVID changed the reputation of PR? We discuss the CIPR’s ‘PR in the Pandemic’ report [PODCAST]
By Ben Smith
PRmoment (UK) - August 12, 2021
Has COVID changed the reputation of PR? We discuss the CIPR’s ‘PR in the Pandemic’ report.
4 ways PR and SEO work together to maximize the output of a campaign
By George Konidis
Agility PR - August 13, 2021
In this article, we'll look at four different ways how SEO and PR can work together to bring exceptional results for your business.
Reputation, Responsibility, Adaptibility: PR in a Pandemic
By Ben Verinder, MD, Chalksteam
Influence (UK) - August 13, 2021
More than 1400 practitioners contributed to the study and we produced a series of detailed reports on the outcome. Here are a few findings that I personally found particularly striking.
Will Hybrid Work Help You Keep Your Talent?
Tribe Inc. - August 12, 2021
As companies anticipate bringing employees back to the office after the pandemic, most seem to be surveying employees to determine their preferences. According to Gallup, 20% of employees would like to remain full-time remote for the long term. Another 50% would like to return on a hybrid model, but definitions of what, exactly, that means vary widely.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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