Please enjoy your Monday Daily PR Brief - August 16, 2021

Read some of today's best PR and Comms industry news clips:
PR firm, students unite for restaurant social media guide (Fresno Business Journal - August 13, 2021)
PR's Top Pros Talk: Cori McKeever (O'Dwyer's - August 13, 2021) [VIDEO]
How Domino's uses technology to build a winning workplace culture (PR Daily - August 16, 2021)
Trends and Best Practices for Media Relations (PRSay - August 11, 2021)
Predictions for the Future of Content Marketing (Spin Sucks - August 16, 2021)
Why PR does not charge enough (PRmoment (UK) - August 12, 2021)
Crisis case study: How to turn an employee lawsuit into a brand disaster (Agility PR - August 16, 2021)
Ogilvy Health's new PR practice chief talks pharma image and social trends (Fierce Pharma - August 13, 2021)
How Workplace Culture Can Lead to Improved Performance and Better Results (PRGN - August 16, 2021)
BCW Leads 2021 Asia-Pacific SABRE Awards Finalists (PRovoke Media - August 16, 2021)
Summary Section:
PR firm, students unite for restaurant social media guide
By Edward Smith
Fresno Business Journal - August 13, 2021
The partnership between a local public relations firm and Fresno State has created a recipe for restaurants to more effectively market themselves online.
PR's Top Pros Talk: Cori McKeever [VIDEO]
By Steve Barnes
O'Dwyer's - August 13, 2021
Several ways communicators can keep their campaigns appealing to consumers are addressed by Golin global president of healthcare Cori McKeever in the latest "PR's Top Pros Talk" video interview with Doug Simon.
How Domino's uses technology to build a winning workplace culture
By Ted Kitterman
PR Daily - August 16, 2021
The brand’s director of internal communication is offering a sneak peek behind the scenes of how the pizza company connects with employees amid unprecedented change and disruption.
Trends and Best Practices for Media Relations
By Jack Jeffery
PRSay - August 11, 2021
In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition.
Predictions for the Future of Content Marketing
By Kelsey Meyer
Spin Sucks - August 16, 2021
Kelsey Meyer outlines her predictions for what the content marketing industry will look like for the rest of 2021 into 2022.
Why PR does not charge enough
PRmoment (UK) - August 12, 2021
If you are a PR agency owner or freelancer, there is a good chance you are not charging enough for what you do.
Crisis case study: How to turn an employee lawsuit into a brand disaster
By Ronn Torossian, CEO of 5WPR
Agility PR - August 16, 2021
Recently, the employees at the video game studio Activision Blizzard ended up walking off their jobs after news of а sexual harassment and gender discrimination lawsuit inside the company surfaced.
Ogilvy Health's new PR practice chief talks pharma image and social trends
By Beth Snyder Bulik
Fierce Pharma - August 13, 2021
Shannon Walsh, recently tapped to lead the public relations practice at Ogilvy Health, talks about the pharma industry PR shift now underway from image to impact, along with other trends in the field, in a recent discussion with Fierce Pharma.
How Workplace Culture Can Lead to Improved Performance and Better Results
By Ekaterina Movsesyan
PRGN - August 16, 2021
Approaches to aligning corporate culture have been significantly changing over the past several years. However, with the advent of the pandemic, all current processes have accelerated: the accumulated problems have become more prominent and new challenges required a quick shift in the focus of attention.
BCW Leads 2021 Asia-Pacific SABRE Awards Finalists
PRovoke Media - August 16, 2021
With 26 finalists for the Asia-Pacific SABRE Awards, BCW leads ahead of Dentsu (23), Edelman, Ruder Finn, and ERA (19 each), and Ogilvy (16).
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