Greetings, your Daily PR Brief is attached - August 25, 2021

Read some of today's best PR and Comms industry news clips:
Why PR Needs to Get Over its Strong Aversion to Sponsored Content (Sword and the Script - August 24, 2021)
How To Help An Introverted CEO Prepare For Public-Facing Events (Forbes - August 25, 2021)
Sony Stumbles on PR Front (O'Dwyer's - August 24, 2021)
5 Places You Didn't Think to Look for Blog Content Ideas (Influence & Co. - August 23, 2021)
Where CMOs Are Expected to Spend Their Money In 2022 (Spin Sucks - August 24, 2021)
How comms pros can incorporate TikTok features for marketing purposes (Agility PR - August 25, 2021)
PR firms increased rates despite pandemic recession (Axia Public Relations - August 25, 2021)
Risky business: the increasingly complex reputation landscape (Babel - August 25, 2021)
What content works–what what doesn't–for executives on LinkedIn? (Communications Conversations - August 25, 2021)
5 Benefits Of Interning At A PR Firm (Crenshaw Communications - August 25, 2021)
Case Study of Excellence: Amazon's Fire TV's Black Friday Shopping Activiation (PRNEWS - August 24, 2021)
Summary Section:
Why PR Needs to Get Over its Strong Aversion to Sponsored Content
By Frank Strong
Sword and the Script - August 24, 2021
Media relations has been getting harder; PR need to think differently about the tools to get the message across, including sponsored content.
How To Help An Introverted CEO Prepare For Public-Facing Events
By Forbes Communications Council
Forbes - August 25, 2021
While an extroverted and charismatic CEO may be the stereotype, there are plenty of chief executives who identify as introverted, shy or even socially anxious.
Sony Stumbles on PR Front
By Kevin McCauley
O'Dwyer's - August 24, 2021
After auditioning 16 actors, broadcast journalists, TV personalities and Green Bay quarterback Aaron Rogers over seven months, a process that generated positive PR for Sony Pictures Entertainment, the company crowned executive producer Mike Richards as host of the venerable TV game show. Was the fix in?
5 Places You Didn't Think to Look for Blog Content Ideas
By Mike Bird
Influence & Co. - August 23, 2021
Finding original blog content ideas can seem impossible. To help, here's a list of lesser-known places your team can look for blog content inspiration.
Where CMOs Are Expected to Spend Their Money In 2022
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 24, 2021
The annual CMO Spend Survey from Gartner is available and…well…it's not pretty. Marketing budgets, as a proportion of company revenue, have fallen from 11% in 2020 to 6.4% in 2021, their lowest point in the history of this survey.
How comms pros can incorporate TikTok features for marketing purposes
By Ronn Torossian
Agility PR - August 25, 2021
Companies have a great opportunity in reaching younger audiences around the world in the app, while also allowing them to be at the forefront of emerging trends.
PR firms increased rates despite pandemic recession
Axia Public Relations - August 25, 2021
See how many PR companies had increased rates during the recession caused by COVID-19 pandemic and some analysis of the data from a PR firm.
Risky business: the increasingly complex reputation landscape
By Matt Silver
Babel - August 25, 2021
As the public relations craft continues to evolve at such a breakneck pace, communications professionals must constantly upskill to keep abreast.
What content works–what what doesn't–for executives on LinkedIn?
By Arik Hanson
Communications Conversations - August 25, 2021
In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic.
5 Benefits Of Interning At A PR Firm
By Murphy Pressley
Crenshaw Communications - August 25, 2021
Throughout my time in college, I've been fortunate to participate in some awesome internship programs. They helped me determine which sectors of PR I was most interested in, as well as what to look for in an employer and work environment. As an intern, I'm able to build my confidence and my resume at the same time, while also cultivating real-life networking opportunities. Here are key ways interning can benefit any student during their time in college.
Case Study of Excellence: Amazon's Fire TV's Black Friday Shopping Activiation
By Priscila Martinez
PRNEWS - August 24, 2021
The 2022 Agency Elite Top 100 is finally here. And, to give you a taste of the most innovative PR and communications firms in the business, we're bringing you case studies from the best and brightest. First up is The Brand Agency's L.A. campaign for Amazon Fire TV.
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