Hi, read Monday's Daily PR Brief - August 30, 2021
Read some of today's best PR and Comms industry news clips:
A PR legend, centenarian and a gentleman (PR Week Global - August 29, 2021)
5 Ways You Can Position Yourself As An Expert In Your Field (Forbes - August 30, 2021)
The Future Of PR And Getting Your Story Told (Forbes - August 29, 2021)
NYT's Carl Hulse on what drives and captures the attention of reporters (PR Daily - August 27, 2021) [PODCAST]
'A privilege to have rich conversations for a living' (Ragan - August 30, 2021)
How to Effectively Approach Socially Responsible Marketing (Spin Sucks - August 30, 2021)
How to win at pitching and stay friendly with journalists: Top tips from the 2021 Earned Media Mastery virtual summit keynotes (Agility PR - August 30, 2021)
A Call for Action: The Role of DEI Data in Charting a Path Forward (CommPro (UK) - August 30, 2021)
Analysis: Talent Crunch Poses New Challenges For PR Industry Recovery (PRovoke Media - August 30, 2021)
Summary Section:
A PR legend, centenarian and a gentleman
By Steve Barrett
PR Week Global - August 29, 2021
In 2008, PRWeek gathered together four legends of the industry for a luncheon to celebrate its 10th anniversary: Dan Edelman, Al Golin, Harold Burson and David Finn. The sad death of Burson in January last year meant only one of those legends is still alive – and David Finn celebrates his 100th birthday today.
5 Ways You Can Position Yourself As An Expert In Your Field
By Adrian Falk
Forbes - August 30, 2021
Over the past 20 years as a founder of an international PR agency, I have helped many entrepreneurs grow their presence, often resulting in scaling their business and gaining that elusive "blue tick" on Facebook and Instagram. Here are five ways you can position yourself as an expert in your field.
The Future Of PR And Getting Your Story Told
By Jia Wertz
Forbes - August 29, 2021
In today’s world, it’s no longer a secret that consumer’s connect to brands and businesses through their story. Whether it’s a sustainable hotel or a four-generation boutique, consumers crave personal anecdotes – so what’s the best way to foster and promote the uniqueness of your business’ story?
NYT's Carl Hulse on what drives and captures the attention of reporters [PODCAST]
By PR Daily Staff
PR Daily - August 27, 2021
Carl Hulse is the chief Washington correspondent for the New York Times, but that isn’t nearly the most interesting thing about him. The beltway correspondent for the leading newspaper shares some of his many interests and what its like covering the news from the nation’s capital.
'A privilege to have rich conversations for a living'
By Sally Ann O'Dowd
Ragan - August 30, 2021
Kevin Kaminski, group editor of Lifestyle Media Group in South Florida, shares career highlights and describes the three traits of successful publicists.
How to Effectively Approach Socially Responsible Marketing
By Rhonda Basler
Spin Sucks - August 30, 2021
Rhonda Basler outlines the importance of socially responsible marketing in our current climate, and highlights strategies to humanize your brand.
How to win at pitching and stay friendly with journalists: Top tips from the 2021 Earned Media Mastery virtual summit keynotes
By Joy Knowles
Agility PR - August 30, 2021
From thinking outside the box when pitching to building trust with journalists to measuring more than metrics, our three keynotes covered some heavy-hitting topics. If you missed the free part of the event, we snagged some of their most potent takeaways for you below.
A Call for Action: The Role of DEI Data in Charting a Path Forward
By Carmella Glover, President, Diversity Action Alliance
CommPro (UK) - August 30, 2021
Somehow it has been difficult to pin down the data and insights needed to move the needle when it comes to diversity, equity and inclusion (DEI) within PR and communications. The Diversity Action Alliance (DAA) in its recent report titled, Race and Ethnicity in Public Relations and Communications Benchmark Report, aims to solve this.
Analysis: Talent Crunch Poses New Challenges For PR Industry Recovery
By Madhavi Tumkur
PRovoke Media - August 30, 2021
The PR industry hoped Covid could be handled like all other economic slumps, but months of lockdown have contributed to challenging conditions when it comes to recruiting and retaining staff.
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