Hi, please enjoy today's Daily PR Brief - September 2, 2021

Read some of today's best PR and Comms industry news clips:
Not Every Situation Is a Crisis, So Sometimes It's Best to Wait and Watch (PRSay - August 31, 2021)
PRSA Slaps APR Accreditation (O'Dwyer's - September 2, 2021)
As social purpose rises in popularity, some are taking a closer look (PR Daily - September 2, 2021)
Kia Canada Shocks Journalists with a New Car and an Electrifying Stunt (PRNEWS - August 31, 2021)
How digital PR aids SEO (and vice versa) (PRmoment (UK) - September 1, 2021)
Pitching the media: How do you measure up to global standards? (Agility PR - September 2, 2021)
Making a PR research project work for you (Babel - September 2, 2021)
Call For Entries: Innovation SABRE Awards — North America 2022 (PRovoke Media - September 1, 2021)
The Impact of Diversity and Inclusion on Company Culture and Revenue (CommPro (UK) - September 1, 2021)
How can we limit our exposure to social media negativity? (Influence (UK) - August 31, 2021)
Summary Section:
Not Every Situation Is a Crisis, So Sometimes It's Best to Wait and Watch
By Kelsey Pritchard
PRSay - August 31, 2021
Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic.
PRSA Slaps APR Accreditation
By Kevin McCauley
O'Dwyer's - September 2, 2021
The leadership of Public Relations Society of America is backing a move to change the current "must have" APR accreditation to "strongly preferred" as a requirement for a seat on its board of directors.
As social purpose rises in popularity, some are taking a closer look
By Ted Kitterman
PR Daily - September 2, 2021
PRWeek started a "Purpose Awards" program, and environmental, social and governance issues (ESG) have come to define a new business model. Or have they?
Kia Canada Shocks Journalists with a New Car and an Electrifying Stunt
By Seth Arenstein
PRNEWS - August 31, 2021
In late July Kia Canada launched its EV6 crossover with a press event featuring Canadian singer/songwriter Fefe Dobson. The car’s battery powered the electric guitar of Dobson’s guitarist, Ryan Chalmers. Our curiosity led to a conversation with Mark Kopke, marketing chief, Kia Canada.
How digital PR aids SEO (and vice versa)
By Annabel Mulliner
PRmoment (UK) - September 1, 2021
Though digital PR and SEO are two separate and highly important disciplines, the lines between the two are becoming increasingly blurred.
Pitching the media: How do you measure up to global standards?
By Joy Knowles
Agility PR - September 2, 2021
Since March 2020, the pandemic has consumed headlines. Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). But even as PR professionals have been forced to adapt to business unusual, some things remain the same.
Making a PR research project work for you
By Holly Abbott
Babel - September 2, 2021
Media pitches always need a news hook, and vendor-led research is becoming an increasingly common tool to reel journalists in.
Call For Entries: Innovation SABRE Awards — North America 2022
PRovoke Media - September 1, 2021
The Innovation SABRE Awards celebrate groundbreaking creativity in digital communications, marketing and PR — and includes new categories this year.
The Impact of Diversity and Inclusion on Company Culture and Revenue
By Shakila Maharaj
CommPro (UK) - September 1, 2021
Since company culture is defined as the aggregate of attitudes, values, beliefs, and behaviors — the make-up of a workforce is the very bedrock of that culture. When your workforce is all males, all females, all people of one race or religion, you get a group existing in an echo-chamber of sorts, with many of the same values and perspectives.
How can we limit our exposure to social media negativity?
By Gemma Storey
Influence (UK) - August 31, 2021
Did you know that doomscrolling was in the dictionary now? It makes sense.
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