Hello, today's Daily PR Brief is attached - September 23, 2021
Read some of today's best PR and Comms industry news clips:
10 Enduring Lessons For Success In Your PR Agency Career (Forbes - September 23, 2021)
PR's Top Pros Talk: Jonathan Jordan (O'Dwyer's - September 22, 2021) [VIDEO]
Communicators, don't let the crap come back (PR Daily - September 21, 2021)
Weighing the Costs and Benefits of Arriving Early on Emerging Platforms (PRNEWS - September 23, 2021)
Digital Acumen and Readiness for Industry 4.0: Why Digital Competency Development is Crucial for Communication (Institute for Public Relations - September 23, 2021)
Why employees are a brand's best influencers (PRmoment (UK) - September 22, 2021)
How 4 generations created a new digital normal during COVID—and new challenges for brands (Agility PR - September 23, 2021)
Dealing with social media trolls and their negativity (Axia Public Relations - September 23, 2021)
Telco's 2021 vision: The impact of covid-19 on marketing and media relations – from the journalists that matter (Babel - September 23, 2021)
What can comms teams learn about managing expectations from an elite sports coach? (Media First (UK) - September 23, 2021)
Summary Section:
10 Enduring Lessons For Success In Your PR Agency Career
By Scott Baradell
Forbes - September 23, 2021
PR agency professionals know that life often imitates art — specifically, in our case, the art of juggling. Whether you’re new to the world of public relations or have been around the block a few times, you’re likely well aware of the lightning pace at which PR is evolving.
PR's Top Pros Talk: Jonathan Jordan [VIDEO]
By Steve Barnes
O'Dwyer's - September 22, 2021
Following the release of Edelman's Trust Barometer special report, "The Belief-Driven Employee," Jonathan Jordan, general manager of Edelman's Los Angeles office, talks with Doug Simon about how to build trust among employees on the latest "PR's Top Pros Talk" video interview.
Communicators, don't let the crap come back
By Jim Ylisela
PR Daily - September 21, 2021
You put unnecessary communication on the shelf during the pandemic. Will it stay there? Beware of the backslide.
Weighing the Costs and Benefits of Arriving Early on Emerging Platforms
By Anthony Barranco
PRNEWS - September 23, 2021
Some marketers may see the inherent benefits that come with arriving early to a trending social platform. Others may balk at the very idea of running ads on an unvetted, unproven and perhaps even unsafe app.
Digital Acumen and Readiness for Industry 4.0: Why Digital Competency Development is Crucial for Communication
By Juan Meng and Jeonghyun Janice Lee
Institute for Public Relations - September 23, 2021
Digital acumen is essential for communication management in today’s technology-driven communication environment. However, not every communication professional is well equipped with the knowledge and skills needed to succeed in managing the digital aspects of their daily practice.
Why employees are a brand's best influencers
By Megan Mosley
PRmoment (UK) - September 22, 2021
The very best 'influencers' for a business are its employees, according to David Bernard, CEO of artificial intelligence firm AssessFirst. After all, what better brand advocates could there be than the people that work there?
How 4 generations created a new digital normal during COVID—and new challenges for brands
By Richard Carufel
Agility PR - September 23, 2021
New research from The Center for Generational Kinetics, commissioned by WordPress technology firm WP Engine, reveals new data on how each generation adapted to digital in their own unique ways during the COVID-19 lockdowns—and new insights for brands on how to reach these important audiences in different ways.
Dealing with social media trolls and their negativity
Axia Public Relations - September 23, 2021
Are trolls trying to bring down your online public relations efforts? Learn what makes them tick and how you can deal with their behavior.
Telco's 2021 vision: The impact of covid-19 on marketing and media relations – from the journalists that matter
Babel - September 23, 2021
We sat down with some of the most influential journalists in the space: Scott Bicheno, editorial director at Telecoms.com; Iain Morris, news editor at Light Reading; Keith Dyer, founder and editor of The Mobile Network; and Harry Baldock, news editor at Total Telecom. They shared a host of interesting insights and shone a light on how the last 18 months of lockdowns have impacted PR and journalist dynamics.
What can comms teams learn about managing expectations from an elite sports coach?
By Adam Fisher
Media First (UK) - September 23, 2021
Have you been asked to make something mundane 'go viral'? Perhaps you have been requested to gain front page national newspaper coverage for a niche or hyper-local story. Ok, maybe we are simplifying the issue a bit, but comms teams often face huge expectations from other people within a business. Sometimes, they can seem unrealistic.
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