Hello, peruse today's Daily PR Brief - September 28, 2021
Read some of today's best PR and Comms industry news clips:
How PR Professionals Can Build Stronger Relationships With Members Of The Media (Forbes - September 28, 2021)
PR's Top Pros Talk: Wendy Lund (O'Dwyer's - September 27, 2021) [VIDEO]
'I Want You'—How Uncle Sam helped invent public relations (PR Daily - September 28, 2021)
When a PR Firm Uses Terrible Business Development Tactics (Spin Sucks - September 28, 2021)
The state of PR in Latin America: according to latest PRCA census (PRmoment (UK) - September 28, 2021)
How Earned Media Supercharges Search (PRGN - September 27, 2021)
New study reveals huge shifts in media perception, consumption and trust—what's working now? (Agility PR - September 28, 2021)
Leaning into uncertainty with Diane Schwartz (Axia Public Relations - September 28, 2021) [PODCAST]
Why landing the placement is just the beginning of media relations (Muck Rack Blog - September 28, 2021)
Study: Communicators Say Covid Has Made Them Do Their Jobs Better (PRovoke Media - September 28, 2021)
Agency Owners! We're Blowing Up Your Exit Plan. Want to Watch? (CommPro (UK) - September 27, 2021)
Summary Section:
How PR Professionals Can Build Stronger Relationships With Members Of The Media
By Valerie Christopherson, Founder & CEO of Global Results Communications
Forbes - September 28, 2021
We, as PR professionals, must recognize that we are in a circular and interdependent relationship with journalists and the companies we represent.
PR's Top Pros Talk: Wendy Lund [VIDEO]
By Steve Barnes
O'Dwyer's - September 27, 2021
Organon chief communications officer Wendy Lund talks about the ins and out of building a company culture in the latest "PR's Top Pros Talk" video interview with Doug Simon.
'I Want You'—How Uncle Sam helped invent public relations
By Matthew L. Moseley
PR Daily - September 28, 2021
A comms expert shares the fascinating, checkered backstory of how modern PR evolved—and which timeless tactics of persuasion still hold true more than 100 years later.
When a PR Firm Uses Terrible Business Development Tactics
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 28, 2021
There is a new type of business development tactic going on that a certain kind of PR firm is testing out—which is creating havoc for the industry.
The state of PR in Latin America: according to latest PRCA census
By Melissa Cannon, International Director at PRCA
PRmoment (UK) - September 28, 2021
Are we witnessing a trend or a pandemic aberration? It's a big question that will likely render different outcomes in different parts of the PR world.
How Earned Media Supercharges Search
By Natalie Ghidotti
PRGN - September 27, 2021
Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of earned media.
New study reveals huge shifts in media perception, consumption and trust—what's working now?
By Richard Carufel
Agility PR - September 28, 2021
Eye-opening new research reveals tectonic shifts in how Americans perceive, consume and pay for media content—showcasing new attitudes about media trust across a variety of media formats.
Leaning into uncertainty with Diane Schwartz [PODCAST]
By On Top of PR
Axia Public Relations - September 28, 2021
Our episode guest is Diane Schwartz, the CEO of Ragan Communications. Diane is a powerhouse in the communications sector with more than 20 years of experience as a trusted leader and creator.
Why landing the placement is just the beginning of media relations
By Tori Simmons
Muck Rack Blog - September 28, 2021
So, what happens when you finally land the placement? Well, after you take a victory lap and celebrate your hard-earned success it's time to get to work.
Study: Communicators Say Covid Has Made Them Do Their Jobs Better
By Diana Marszalek
PRovoke Media - September 28, 2021
In a 360PR+ survey, 200 comms and marketing leaders said the pandemic experience has made them more focused, open to new approaches and thinking more holistically.
Agency Owners! We're Blowing Up Your Exit Plan. Want to Watch?
By Britt Carter, President, Pemberton
CommPro (UK) - September 27, 2021
My partner Mark and I are consultants to consultants. Still reading? It gets worse. We spend most days telling our clients about all the mistakes they can avoid and how their hopes and dreams are going to come crashing down. Unless they truly understand the 'Cost of Inaction.'
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