Check out your Wednesday Daily PR Brief - September 29, 2021

Read some of today's best PR and Comms industry news clips:
How PR employers can become a workplace of choice, with Alice Weightman, founder of Hanson Search (PRmoment (UK) - September 29, 2021)
Small Company, Big Ideas: How To Become An Effective Thought Leader (Forbes - September 29, 2021)
PR's Top Pros Talk: Michael Roth (O'Dwyer's - September 29, 2021) [VIDEO]
How writers can be inclusive with their use of pronouns (PR Daily - September 29, 2021)
Facebook Gets Defensive, Pauses Instagram for Kids, Yet Struggles with Transparency (PRNEWS - September 28, 2021)
Leadership Going Social: How U.S. Nonprofit Executives Engage Publics on Twitter (Institute for Public Relations - September 28, 2021)
Fostering effective hybrid PR teams: 6 tips from one pro who's done it for a decade (Agility PR - September 29, 2021)
What's the Appropriate Paragraph Length for PR and Other Management Documents? (CommPro (UK) - September 29, 2021)
Why every business needs a culture narrative that employees can own (Influence (UK) - September 28, 2021)
9 Ways to Create Positive Word of Mouth Advertising (Mention Blog - September 29, 2021)
Novartis And Weber Shandwick Win Best In Show At Latin American SABREs (PRovoke Media - September 29, 2021)
Summary Section:
How PR employers can become a workplace of choice, with Alice Weightman, founder of Hanson Search
By Ben Smith
PRmoment (UK) - September 29, 2021
Welcome to the PRmoment Podcast. On the show this week it's the third of our mini-series we're doing on 'PRs Hybrid Future'. How PR employers can become a workplace of choice, with Alice Weightman, founder of Hanson Search.
Small Company, Big Ideas: How To Become An Effective Thought Leader
By David Feldman, Founder of 3 Owl
Forbes - September 29, 2021
Intimidated by the idea of jumping into thought leadership? Perhaps redesigning your own thinking about it will help.
PR's Top Pros Talk: Michael Roth [VIDEO]
By Steve Barnes
O'Dwyer's - September 29, 2021
The Bliss Group owner and managing partner Michael Roth talks about why communicators need to be able to employ both earned and paid media in the latest "PR's Top Pros Talk" video interview with Doug Simon.
How writers can be inclusive with their use of pronouns
By Ted Kitterman
PR Daily - September 29, 2021
Although many grammar authorities have adopted the use of the singular ‘they’ for the past few years, historians say the use of the singular ‘they’ dates back to the 1600s.
Facebook Gets Defensive, Pauses Instagram for Kids, Yet Struggles with Transparency
By Nicole Schuman
PRNEWS - September 28, 2021
The social media platform again is in the crosshairs. Instead of being defensive, transparency might have prevented a potential PR crisis.
Leadership Going Social: How U.S. Nonprofit Executives Engage Publics on Twitter
By Cen April Yue
Institute for Public Relations - September 28, 2021
Over the past few years, large and mid-sized nonprofits have rapidly adopted social media to communicate with internal and external constituents. Social media proves to be a cost-effective resource for nonprofits, playing a pivotal role in accumulating social capital, enhancing nonprofit visibility, and strengthening stakeholder engagement.
Fostering effective hybrid PR teams: 6 tips from one pro who's done it for a decade
By Carolyn Coyle
Agility PR - September 29, 2021
Last year when the pandemic first hit, we were all forced to quickly learn how to work together as fully remote teams. It was challenging, but for many of us, we have finally gotten comfortable with it—and it even has some perks!
What's the Appropriate Paragraph Length for PR and Other Management Documents?
By Don Bates
CommPro (UK) - September 29, 2021
In the U.S., we learn from an early age that it's best to write short and sweet. We have a well-known acronym that summarizes the requirement: KISS as in "Keep It Simple Stupid" with any number of replacements for the final "S." One dictionary has almost 90 versions.
Why every business needs a culture narrative that employees can own
By Cierra Dobson, Strategy Director, Rufus Leonard
Influence (UK) - September 28, 2021
As employers across nearly all sectors struggle to hire talent in 2021, taking an active role in defining and embedding a culture can help attract and retain the best talent. What do we mean by culture?
9 Ways to Create Positive Word of Mouth Advertising
By Irina Weber
Mention Blog - September 29, 2021
No matter what business you have, whether it is an online business or a brick-and-mortar business, you can't last long in the market without some word-of-mouth advertising.
Novartis And Weber Shandwick Win Best In Show At Latin American SABREs
PRovoke Media - September 29, 2021
Edelman was named Latin American Agency of the Year, while there were agency of the year honors in individual markets for RPMA (Brazil), Zimat (Mexico), and Urban (other markets).
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