Greetings, your Thursday Daily PR Brief is here - September 30, 2021
Read some of today's best PR and Comms industry news clips:
Switching or Returning to PR Career? Here's Help (Culpwrit - September 29, 2021)
7 effortless methods for B2B lead generation (Agility PR - September 30, 2021)
Metrics that matter to optimize your content strategy (Onclusive - September 26, 2021)
PR in 2023: The pandemic's impact on consumers (Axia Public Relations - September 30, 2021)
Why Press Coverage Still Matters In PR (Crenshaw Communications - September 29, 2021)
PRovoke Media Unveils 2021 Global Agency Of The Year Finalists (PRovoke Media - September 30, 2021)
How a Daughter's Plea Helped Dismantle Her Dad's Bias (PRNEWS - September 30, 2021)
Ragan CEO Diane Schwartz offers industry snapshot for 'On Top of PR' podcast (PR Daily - September 29, 2021) [PODCAST]
How To Replace Meetings And Emails With Asynchronous Communications Tools (Forbes - September 30, 2021)
How to Form the Perfect PR Team (PR Couture (UK) - September 24, 2021)
Summary Section:
Switching or Returning to PR Career? Here's Help
By Ron Culp
Culpwrit - September 29, 2021
LinkedIn is full of agency job postings, but many are looking for talent with different life experiences and backgrounds. PR Council offers a crash-course to get you ready for new opportunities.
7 effortless methods for B2B lead generation
By Kevin Zhou
Agility PR - September 30, 2021
B2B lead generation is more complicated than conducting cold sales calls or hoping that earned media exposure will attract more inquiries. These strategies can be useful during your company's first few months in existence, but your methods will need to evolve as your business grows.
Metrics that matter to optimize your content strategy
By Melissa Koski
Onclusive - September 26, 2021
In this blog we discuss how to measure earned media success and optimize your strategy using these data and insights.
PR in 2023: The pandemic's impact on consumers
By Bright Ewuru
Axia Public Relations - September 30, 2021
Learn the long-term effects of COVID-19 on consumer behavior and how it will affect your company's future public relations plans.
Why Press Coverage Still Matters In PR
By Dorothy Crenshaw
Crenshaw Communications - September 29, 2021
PR people now outnumber journalists six to one, and many PR agencies are offering scaleable services like paid social and digital marketing. Where does that leave earned media?
PRovoke Media Unveils 2021 Global Agency Of The Year Finalists
PRovoke Media - September 30, 2021
PRovoke Media has also selected finalists in seven specialist categories — Consumer, Corporate/Financial, Creative, Digital, Healthcare, Public Affairs and Technology — as well as for a New Consultancy of the Year category.
How a Daughter's Plea Helped Dismantle Her Dad's Bias
By Emmai Alaquiva
PRNEWS - September 30, 2021
Communicators must critique company culture, making it a safe, inclusive place. Do this continuously, our author writes.
Ragan CEO Diane Schwartz offers industry snapshot for 'On Top of PR' podcast [PODCAST]
PR Daily - September 29, 2021
The theme of Communications Week for 2021 is "Transformation" and that's the unifying theme in what is happening in the industry now for Diane Schwartz, CEO for Ragan Communications.
How To Replace Meetings And Emails With Asynchronous Communications Tools
By Victor Potrel
Forbes - September 30, 2021
Now that working from home is a common and regular occurrence, lots of us are spending more time in online meetings. But this may not be the most efficient way of working; according to a survey from MatchWare's MeetingBooster (via Workplace Insight), 80% of U.S. workers had attended a "useless" meeting at their current jobs, and 60% of U.K. workers had attended a meeting with no productive outcome.
How to Form the Perfect PR Team
By Ryan Ayers
PR Couture (UK) - September 24, 2021
Whether you're trying to make a great PR team within a company or corporation or creating a full-service PR firm, there are some "make or break" qualities you should look for in potential teammates.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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