Hi, peruse your Friday Daily PR Brief - October 1, 2021
Read some of today's best PR and Comms industry news clips:
How PR students are grappling with fake news on social media (PR Daily - September 30, 2021)
Leveraging Employee Communications In A Post-Pandemic Hiring Surge (Forbes - September 30, 2021)
IPR Celebrates 65 Years (Institute for Public Relations - September 30, 2021)
AMA: Where Can I Find a Pool of Communications Interns? (Spin Sucks - October 1, 2021)
4 Views on How to Reach Hispanic Audiences (PRSay - October 1, 2021)
Good and Bad PR: BP stands for Bad PR this week, Amazon and James Bond are the good guys (PRmoment (UK) - September 30, 2021)
5 ways to rethink employee engagement in the PR industry (Agility PR - October 1, 2021)
Making 2021 the year of meaningful connections (Influence (UK) - October 1, 2021)
Onboarding for the Hybrid Workplace (Tribe Inc. - September 30, 2021)
An Elite Top 100 Agency Looks at What's Next in PR (INK Communications - October 1, 2021)
Summary Section:
How PR students are grappling with fake news on social media
By Catherine Kalogeros
PR Daily - September 30, 2021
The crisis of misinformation on digital media will have profound implications for the PR pros of tomorrow. Here’s how they are starting to think about the issue during PRSSA’s Ethics Month.
Leveraging Employee Communications In A Post-Pandemic Hiring Surge
By Tanya Meck, Head of Comms & Public Affairs at Global Strategy Group
Forbes - September 30, 2021
Companies that were previously hiring and onboarding in-person will now have a flex workforce, making employee communications even more critical.
IPR Celebrates 65 Years
By Tina McCorkindale
Institute for Public Relations - September 30, 2021
In 1956, the Institute for Public Relations was founded as an add-on organization to PRSA on the basis that research needed to be more prominent in our field. But the basic research this organization was founded on would be unrecognizable compared to the rigorous research studies conducted today.
AMA: Where Can I Find a Pool of Communications Interns?
Spin Sucks - October 1, 2021
On this week's Spin Sucks AMA, Gini Dietrich answers the question, 'Where do I find the best pool of interns for my communications team?'
4 Views on How to Reach Hispanic Audiences
By Facundo Luque
PRSay - October 1, 2021
We asked national and international communicators for their advice on how communications campaigns can resonate with the Hispanic community.
Good and Bad PR: BP stands for Bad PR this week, Amazon and James Bond are the good guys
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - September 30, 2021
Good and Bad PR judge, Andy Barr, reporting in for duty. No messing about this week, there is one clear baddy for PR (BP) and one clear goody for PR (Amazon).
5 ways to rethink employee engagement in the PR industry
By Dan Martin
Agility PR - October 1, 2021
Employee engagement plays a crucial role in the success of an organization. Employers need to create an environment where employees can thrive both professionally and in their personal lives. A favorable environment will keep them motivated to work diligently and add value to the organization.
Making 2021 the year of meaningful connections
By Jamie Bentley, Head of Marketing for World Hydrogen Leaders
Influence (UK) - October 1, 2021
According to the 2021 Edelman Trust Barometer Spring Update: A World in Trauma, a company/technical expert (59%), academic expert (57%) and person like yourself (56%) are the only credible spokespeople of today. So, its critically important for businesses to lead where they have expertise and use their people, their biggest assets as ambassadors: also rewarding them with new experiences that will further their professional development after the pandemic.
Onboarding for the Hybrid Workplace
Tribe Inc. - September 30, 2021
One of the many challenges of the pandemic has been that young employees are missing out on the career growth that comes from rubbing shoulders with more experienced colleagues in the office.
An Elite Top 100 Agency Looks at What's Next in PR
By Kersa Haughey
INK Communications - October 1, 2021
Change is the only constant in our world. In fact, it's so reliable that two of our agency mantras are based on it – "there's always a better way" and "be there before."
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