Good Monday, please enjoy your Daily PR Brief - October 4, 2021
Read some of today's best PR and Comms industry news clips:
What You Need to Know About Media Relations Today (PRSay - October 4, 2021)
Building Bridges From A Distance (Forbes - October 4, 2021)
Responding to Mistakes and Crises (O'Dwyer's - October 4, 2021)
4 pillars of effective pandemic pitching (PR Daily - October 1, 2021)
The 6 C's every employee needs (PR Daily - October 4, 2021)
3 tips for building better relationships with reporters (Ragan - October 4, 2021)
United's Vaccine Mandate Offers Example of Executive Communication (PRNEWS - September 29, 2021)
Maintaining Consumer Trust when Dealing with Multiple Truths (Spin Sucks - October 4, 2021)
80 percent of holiday shoppers want brands that understand them (Agility PR Solutions - October 4, 2021)
Reputations In Crisis with Mike Paul, The Rep Doc: The Gabby Petito and Brian Laundrie Case (CommPro (UK) - October 1, 2021) [VIDEO]
Summary Section:
What You Need to Know About Media Relations Today
By John Elsasser
PRSay - October 4, 2021
In this preview Q&A, Welage discusses developing media campaigns, communicating results with senior leaders and improving the success rate of pitches.
Building Bridges From A Distance
By Dave Wendland, Vice President, Strategic Relations at Hamacher Resource Group
Forbes - October 4, 2021
Here are four considerations as you work on building bridges to new relationships despite the hardships and realities of today’s business environment.
Responding to Mistakes and Crises
By Ronn Torossian, CEO of 5WPR
O'Dwyer's - October 4, 2021
A glitch on cryptocurrency platform Compound, which resulted in an accidental payout of millions in its COMP tokens to some users, shows why it's best to apologize and own up to one's mistake, as opposed to making threats.
4 pillars of effective pandemic pitching
By Keenan J. Emery
PR Daily - October 1, 2021
COVID-19 continues to dominate the coverage of many major news outlets. Here’s how you can get you story into the mix.
The 6 C's every employee needs
By Jeanet Wade
PR Daily - October 4, 2021
The “Great Resignation” is real, but it’s not inevitable. To keep your best workers on board, nurture these deep needs that go well beyond cash.
3 tips for building better relationships with reporters
By Kristina Corso
Ragan - October 4, 2021
To have real success in the world of media relations, it’s essential to pay attention to a timeless classic: building relationships.
United's Vaccine Mandate Offers Example of Executive Communication
By Sophie Maerowitz
PRNEWS - September 29, 2021
United Airlines has begun the termination process for unvaccinated employees, raising communications challenges at the executive level. Here are some external and internal comms takeaways from the move.
Maintaining Consumer Trust when Dealing with Multiple Truths
By Christine Alemany
Spin Sucks - October 4, 2021
In this week's guest blog post, Christine Alemany discusses how brands can maintain credibility when dealing with multiple truths.
80 percent of holiday shoppers want brands that understand them
By Richard Carufel
Agility PR Solutions - October 4, 2021
The overwhelming majority of consumers (80 percent) are more likely to shop with brands that show they understand their needs by sending relevant, personalized offers this holiday season, reveals new consumer research from CX software firm Redpoint Global.
Reputations In Crisis with Mike Paul, The Rep Doc: The Gabby Petito and Brian Laundrie Case [VIDEO]
CommPro (UK) - October 1, 2021
The tragic death of Gabby Petito has gained global media attention. Her fiancé, Brian Laundrie, is a major person of interest in her death.
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