Please enjoy your Monday Daily PR Brief - October 11, 2021

Read some of today's best PR and Comms industry news clips:
How To Write Media Pitch Subject Lines That Capture Journalists' Attention (Forbes - October 11, 2021)
Congress Targets PR's Role in Shielding 'Kleptocrats' (O'Dwyer's - October 8, 2021)
How the rise of blockchain technology offers opportunity for communicators (PR Daily - October 8, 2021)
Indigenous Peoples' Day 2021: Communications Takeaways (PRNEWS - October 11, 2021)
Facebook Outage Proves Why You Need a Strategic Comms Plan (Spin Sucks - October 11, 2021)
Five Steps To Hosting An Unforgettable Virtual Event (Forbes - October 11, 2021)
Is personalization working? Wide disconnect between brand and consumer perceptions revealed (Agility PR Solutions - October 11, 2021)
Key to Successful Client Relations: Overcommunicate (Culpwrit - October 11, 2021)
PRovoke Media Podcast: Lenovo's Genevieve Hilton (PRovoke Media - October 11, 2021) [PODCAST]
Reputation Management in the Public Eye (Influence (UK) - October 11, 2021)
Summary Section:
How To Write Media Pitch Subject Lines That Capture Journalists' Attention
By Kristen Wessel
Forbes - October 11, 2021
If you’re sending out dozens of pitches and haven’t heard back, try tweaking your subject lines with these seven tips.
Congress Targets PR's Role in Shielding 'Kleptocrats'
By Kevin McCauley
O'Dwyer's - October 8, 2021
Concerned that PR firms may be playing a role in covering up the money laundering activities of dictators, criminals, terrorists and 'kleptocrats,' New Jersey Democratic Congressman Tom Malinowski has written a bill designed to stop the enablers of international corruption.
How the rise of blockchain technology offers opportunity for communicators
By Ted Kitterman
PR Daily - October 8, 2021
From cryptocurrency to NFTs, there’s a big story to be told about the emerging technology of blockchain. Here’s how one PR pro is looking to capitalize on the trend.
Indigenous Peoples' Day 2021: Communications Takeaways
By Sophie Maerowitz
PRNEWS - October 11, 2021
For Indigenous Peoples' Day, President Biden issued a proclamation that included some comms best practices. Some brands weaved celebration of Indigenous culture and acknowledgement of centuries-long displacement and discrimination throughout their internal and external communications.
Facebook Outage Proves Why You Need a Strategic Comms Plan
By Travis Claytor
Spin Sucks - October 11, 2021
In light of the recent Facebook crash, Travis Claytor highlights why taking time to create a strong strategic communications plan is necessary.
Five Steps To Hosting An Unforgettable Virtual Event
By Dave Oury, President and Managing Partner of Medical Leverage
Forbes - October 11, 2021
If you've yet to host a large virtual event such as a conference, the thought of taking everything you usually do in person and replicating it for digital delivery may seem daunting. But it doesn't have to be, if you possess the right organizational tools.
Is personalization working? Wide disconnect between brand and consumer perceptions revealed
By Richard Carufel
Agility PR Solutions - October 11, 2021
Brand communicators have had in hammered into their heads for months now—personalization is the critical differentiator between marketing success and failure with today's consumers. And comms pros have been trying to hammer the concept into their own strategies as a result, and they think they're doing a good job. But is that the case?
Key to Successful Client Relations: Overcommunicate
By Kathryn Smith
Culpwrit - October 11, 2021
In this new series of interviews with recent college graduates now working in PR and advertising positions, DePaul students discuss their careers and learn what it takes to create solid agency/client relationships.
PRovoke Media Podcast: Lenovo's Genevieve Hilton [PODCAST]
PRovoke Media - October 11, 2021
Lenovo Asia-Pacific communications head Genevieve Hilton joins the PRovoke Media podcast to discuss how the in-house communications role is changing.
Reputation Management in the Public Eye
By Neil McLeod, Director of Strategic Communications at The PHA Group
Influence (UK) - October 11, 2021
Whilst communication cannot fix all areas of a crisis, a solid strategy, based on substance and decisive action, will help mitigate problems as well as provide clarity and understanding which can lead to support.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.