Check out Monday's Daily PR Brief - October 18, 2021

Read some of today's best PR and Comms industry news clips:
13 Trends Agency Owners Can Leverage To Stand Out In 2022 (Forbes - October 18, 2021)
I, Consultant: 10 Lessons Learned (O'Dwyer's - October 15, 2021)
What PR Professionals Need To Know About ESG (O'Dwyer's - October 18, 2021)
How to create a thriving future workplace (PR Daily - October 18, 2021)
PR Pros Understand Katie Couric Better Than Most (PRNEWS - October 15, 2021)
The Good And The Bad Of Modern Internal Communications (Forbes - October 18, 2021)
4 tips for making a stellar PR and marketing resume (Agility PR Solutions - October 18, 2021)
Is the Press Release Dead? No Way (Culpwrit - October 18, 2021)
Covid-19 Tracker: Industry Divided On Office Return As Optimism Soars (PRovoke Media - October 18, 2021)
Current (and future) of PR scholarship and research (Karen's PR and Social Media Blog - October 17, 2021)
Summary Section:
13 Trends Agency Owners Can Leverage To Stand Out In 2022
By Forbes Agency Council
Forbes - October 18, 2021
Facing stiff competition to win clients, agency owners need to take note of emerging trends in their industry to ensure success in the coming year. For insight into the latest movements in the world of advertising, marketing and PR, look no further than the advice members of Forbes Agency Council share below.
I, Consultant: 10 Lessons Learned
By Bob Brody
O'Dwyer's - October 15, 2021
In October 2019 I left my long-time job as a senior vice president at a global public relations firm to become a full-time PR consultant. I'd paid my dues at agencies small, medium-sized and large for 28 years. The time had come to go solo. Five months later, the pandemic hit. Talk about a launch well-timed.
What PR Professionals Need To Know About ESG
By Lisa DeScenza
O'Dwyer's - October 18, 2021
As momentum continues to build in the health and science industry on ESG investing, public relations professionals must consider ESG as they build their strategic communications plans.
How to create a thriving future workplace
By Robby Brumberg
PR Daily - October 18, 2021
Workplace experts share five predictions that will shape, transform and fuel the coming corporate revolution. Everyone wants to know what’s next.
PR Pros Understand Katie Couric Better Than Most
By Seth Arenstein
PRNEWS - October 15, 2021
A pair of journalistic ethics issues this week should concern PR pros. Their ultimate harm to earned media is uncertain.
The Good And The Bad Of Modern Internal Communications
By Frank Wolf, CSO and Co-founder of Staffbase
Forbes - October 18, 2021
When we’re assessing the state of the internal comms industry, we need to bear in mind that this is a unique moment in time that could pave the way to truly transformative internal communication.
4 tips for making a stellar PR and marketing resume
By Larry Alton
Agility PR Solutions - October 18, 2021
Here are some quick tips for creating a resume that showcases your abilities in both PR and marketing in a way that communicates your relevant skills to potential employers.
Is the Press Release Dead? No Way
By Ron Culp
Culpwrit - October 18, 2021
Rather than burying press releases, college PR programs should use them to teach writing skills, storytelling and critical thinking.
Covid-19 Tracker: Industry Divided On Office Return As Optimism Soars
By Arun Sudhaman
PRovoke Media - October 18, 2021
The fifth wave of PRovoke Media's Covid-19 study finds challenges in terms of talent and hybrid working models, amid remarkable positivity about the pandemic's impact on business.
Current (and future) of PR scholarship and research
By Karen Freberg
Karen's PR and Social Media Blog - October 17, 2021
This is probably going to be a post I would not have written before getting promoted to full professor. Why? Because of what I have to say about some of the findings and what it means to the future direction of our field.
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