Hello, check out Monday's Daily PR Brief - October 25, 2021

Read some of today's best PR and Comms industry news clips:
16 Intriguing Elements That Convinced Communications Pros To Open Cold Emails (Forbes - October 22, 2021)
Why PR Never Gets Old And How It's Evolved (Forbes - October 25, 2021)
The Metaverse: Potential and Risks (O'Dwyer's - October 25, 2021)
Behind the scenes with Bill Nye's TikTok team (PR Daily - October 25, 2021)
It's Time to 'Rebrand' the PR Industry for the Better (Spin Sucks - October 25, 2021)
Moving the Diversity Needle Forward in the Classroom (PRSay - October 25, 2021)
3 ways to combine local SEO and PR strategies (Agility PR Solutions - October 25, 2021)
5 smart hacks to get high-quality backlinks (Axia Public Relations - October 25, 2021)
Great Resignation Takes Toll On PR Industry (PRovoke Media - October 25, 2021)
Communication Strategies in the Workplace (CommPro (UK) - October 22, 2021)
Summary Section:
16 Intriguing Elements That Convinced Communications Pros To Open Cold Emails
By Forbes Communications Council
Forbes - October 22, 2021
The experts of Forbes Communications Council receive their fair share of cold emails, and although most are immediately deleted, a few have captured their interest and inspired them to open them up to see what they were all about.
Why PR Never Gets Old And How It's Evolved
By Alyson Dutch
Forbes - October 25, 2021
The biggest change in the PR industry has been the blurring of lines between what is an objective, editorial opinion and a paid subjective expression, but this matters only for certain customers.
The Metaverse: Potential and Risks
By Jane Genova
O'Dwyer's - October 25, 2021
Even though the "metaverse" has been around for a while, doing marketing and public relations in the virtual-reality space can still be mystifying to many of us.
Behind the scenes with Bill Nye's TikTok team
By Ted Kitterman
PR Daily - October 25, 2021
The science icon and influencer has seen big viewer numbers in recent weeks, coinciding with a scholarship program in collaboration with Dr. Pepper.
It's Time to 'Rebrand' the PR Industry for the Better
By Ryan Smith
Spin Sucks - October 25, 2021
In this guest blog post, Ryan Smith talks about the misunderstood nature of the PR industry and shares how we can successfully 'rebrand' it.
Moving the Diversity Needle Forward in the Classroom
By Kecia Carroll
PRSay - October 25, 2021
How are classrooms moving diversity forward? How are we inspiring young people, who seem to be more socially conscious, diverse and open-minded, to become the next generation of PR leaders?
3 ways to combine local SEO and PR strategies
By Steve Conway
Agility PR Solutions - October 25, 2021
In business, PR and marketing are often kept separate. They’ll have different budgets and different responsibilities. However, combining PR and local SEO strategies can have a hugely positive impact on your business.
5 smart hacks to get high-quality backlinks
Axia Public Relations - October 25, 2021
Learn how you can find and add high-quality backlinks to your company's website to improve your site's SEO.
Great Resignation Takes Toll On PR Industry
By Diana Marszalek
PRovoke Media - October 25, 2021
While business indicators are positive, PR firms are struggling to recruit and retain talent.
Communication Strategies in the Workplace
CommPro (UK) - October 22, 2021
Workplace communication is the exchanging of information and ideas within an organization. Effective workplace communication is when this information is sent and received accurately – something that is central to all business goals.
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