Hi, please enjoy your Tuesday Daily PR Brief - October 26, 2021

Read some of today's best PR and Comms industry news clips:
Thanks to Facebook and Haugen, We're Glimpsing a Perfect PR World (PRNEWS - October 25, 2021)
Communicators, it's time to choose your path (PR Daily - October 26, 2021)
Why And How To Keep Employees In Mind When Crafting PR Campaigns (Forbes - October 26, 2021)
The Future of Corporate Communications: 4 Notable Insights (Spin Sucks - October 26, 2021)
How Communications Can Help Employers Treat Staff Burnout (PRGN - October 25, 2021)
5 ways to provide more agile PR solutions (Agility PR Solutions - October 26, 2021)
Agency Recommendations Matter – More than Ever (CommPro (UK) - October 25, 2021)
The golden opportunity for modern thought leadership (Communications Conversations - October 26, 2021)
Soft Skills Tips for New PR Pros (Culpwrit - October 25, 2021)
Why every little helps when it comes to crisis comms (Media First (UK) - October 26, 2021)
Summary Section:
Thanks to Facebook and Haugen, We're Glimpsing a Perfect PR World
By Seth Arenstein
PRNEWS - October 25, 2021
We bet you had no idea you were experiencing a perfect PR world. Communicators should thank Facebook and Frances Haugen for that.
Communicators, it's time to choose your path
By Diane Schwartz
PR Daily - October 26, 2021
After months of offering indispensable counsel and guidance to your organization, this is the moment to solidify your position as a business leader. Communicators, you are at the proverbial fork in the road.
Why And How To Keep Employees In Mind When Crafting PR Campaigns
By Keyana Corliss, Head of Global Corporate Communications at Databricks
Forbes - October 26, 2021
Far too many overlook one of their most critical audiences: their organization’s current employees. What I mean to say is that the thrill of seeing your name in print is cool, but how will your employees view and interact with that piece of coverage?
The Future of Corporate Communications: 4 Notable Insights
By Gini Dietrich
Spin Sucks - October 26, 2021
The Future of Corporate Communications is a new report from Edelman that seeks to create a playbook for 2002 planning and beyond.
How Communications Can Help Employers Treat Staff Burnout
By Ekaterina Movsesyan
PRGN - October 25, 2021
Since the world has faced Covid-19 and all the consequences of the pandemic, the problem of employees’ burnout has become much more acute than it was ever before.
5 ways to provide more agile PR solutions
By James Daniels
Agility PR Solutions - October 26, 2021
Whether you work in PR or are simply interested in the industry, this guide outlines a few key ways that you will be able to provide these more agile solutions. Read on now in order to get the full overview.
Agency Recommendations Matter – More than Ever
By Simon Erskine Locke, Founder & CEO, CommunicationsMatch
CommPro (UK) - October 25, 2021
When we asked clients how they found agencies (in our first PR & Communications Agency Search Report in 2017), 76 percent said they ask peers. Interestingly, only 20 percent said they used Google or LinkedIn as a source of agencies.
The golden opportunity for modern thought leadership
By Arik Hanson, Principal of ACH Communications
Communications Conversations - October 26, 2021
Thought leadership is one of those things many brands and leaders want–but very few do well. It’s always been that way. Clients come to agencies all the time with the goal of “thought leadership.”
Soft Skills Tips for New PR Pros
By Mark Mohammadpour
Culpwrit - October 25, 2021
Mark Mohammadpour provides a mini-course in "soft skills" that all young (and old) PR pros must tap to be successful in their careers.
Why every little helps when it comes to crisis comms
By Adam Fisher
Media First (UK) - October 26, 2021
If you are one of the many people who has turned to online supermarket shopping, you may have endured a frustrating weekend.
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