Hi, peruse your Tuesday Daily PR Brief - November 2, 2021
Read some of today's best PR and Comms industry news clips:
A New Approach for Media Relations (PRGN - November 1, 2021)
3 Ways To Keep Up With Ever-Evolving Social Media Platforms (Forbes - November 2, 2021)
Seven crisis communications lessons from across Europe (Influence (UK) - November 2, 2021)
Getting Harder to Get Hits on Pitches (O'Dwyer's - November 2, 2021)
3 tips for building relationships with journalists on Twitter (PR Daily - November 1, 2021)
Communicators Can Bridge the Return to the Office Gap (Spin Sucks - November 2, 2021)
Wildfire's Debby Penton on the PRmoment Podcast (PRmoment (UK) - November 2, 2021) [PODCAST]
Internal comms in a pandemic: How it opened the eyes of one organisation to new possibilities and made lasting change (Media First (UK) - November 2, 2021)
Meet the Media: David Sickels, Editor of The Buzz & Senior Editor of Tire Review & Fleet Equipment (Bianchi Public Relations - November 1, 2021)
How companies can retain a thriving, healthy culture in the era of remote work (Ragan - November 2, 2021)
Combating Misinformation the Right Way and Avoiding PR Crises (CommPro - October 31, 2021)
Summary Section:
A New Approach for Media Relations
By Ward Vanhee
PRGN - November 1, 2021
It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case.
3 Ways To Keep Up With Ever-Evolving Social Media Platforms
By Rebecca Kowalewicz, Vice President, Digital at Clearbridge Branding Agency
Forbes - November 2, 2021
Because social media is ever-evolving, we need to ensure that we stay in peak condition for our clients or our own companies (and sometimes both).
Seven crisis communications lessons from across Europe
By Tim Toulmin, Managing Director, Alder
Influence (UK) - November 2, 2021
I recently had the privilege of listening to a range of senior communications leaders from across Europe. My agency Alder is the UK affiliate of the Crisis Communications Network Europe, and our inaugural conference was a chance to share lessons and reflect on best practice. Here are seven things I picked up.
Getting Harder to Get Hits on Pitches
By Steve Barnes
O'Dwyer's - November 2, 2021
Getting journalists to pay attention to pitches from PR pros has always been a challenge, but according to a new study from public relations management software company Propel, it's gotten considerably more difficult over the past year.
3 tips for building relationships with journalists on Twitter
By Joy Knowles
PR Daily - November 1, 2021
Of all the social media platforms, Twitter may not seem like the immediate choice for relationship building—especially since it can feel like shouting into the void. Yet, when used correctly, Twitter can be a powerful tool for connecting authentically with journalists.
Communicators Can Bridge the Return to the Office Gap
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 2, 2021
As company leaders still grapple with return to the office policies, communicators can bridge the gap between what they want and what employees want.
Wildfire's Debby Penton on the PRmoment Podcast [PODCAST]
PRmoment (UK) - November 2, 2021
On the show this week is Debby Penton, managing director of Wildfire. Wildfire is an independent tech PR firm with a fee income of £2.7m and 25 employees.
Internal comms in a pandemic: How it opened the eyes of one organisation to new possibilities and made lasting change
By Adam Fisher
Media First (UK) - November 2, 2021
Covid placed internal comms teams in the spotlight like never before. As the working world changed dramatically almost overnight, internal comms professionals had an integral role in communicating new ways of working and ensuring employees felt safe and supported.
Meet the Media: David Sickels, Editor of The Buzz & Senior Editor of Tire Review & Fleet Equipment
Bianchi Public Relations - November 1, 2021
David Sickels is the editor of The Buzz and senior editor of Tire Review & Fleet Equipment at Babcox Media.
How companies can retain a thriving, healthy culture in the era of remote work
By Robby Brumberg
Ragan - November 2, 2021
A wellness and corporate messaging expert shares practical steps every company can take to maintain desirable working conditions amid ongoing flux.
Combating Misinformation the Right Way and Avoiding PR Crises
By Ronn Torossian, CEO of 5WPR
CommPro - October 31, 2021
Last year, nearly one million reviews that had been submitted on the popular travel platform Tripadvisor ended up getting removed as they were determined to be false.
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