Hi, today's Daily PR Brief is attached - November 3, 2021

Read some of today's best PR and Comms industry news clips:
3 PR Tips For Writing A Killer Media Pitch (Crenshaw Communications - November 2, 2021)
Communications plays a key role in normalizing mental health at work (PR Daily - November 2, 2021)
Young Voices: On Navigating a Pandemic and Finding a Voice (PRNEWS - November 2, 2021)
Maril Gagen MacDonald to Receive the 2021 IPR Lifetime Achievement Award (Institute for Public Relations - October 20, 2021)
3 Key Principles For Improving Your Agency's Mindset Infinitely (Forbes - November 3, 2021)
The Public Affairs guide to COP 26 (PRmoment (UK) - November 2, 2021)
The 4 Models of Public Relations (Everything PR News - November 1, 2021)
14 Do's And Don'ts Of Blogging You Need To Know (Three Girls Media, Inc. - November 3, 2021)
Comms client retention: Existing client growth a positive this year, but 2022 warning signs exist (Agility PR Solutions - November 3, 2021)
Facebook outage: How readers behaved while apps were down (Chartbeat Blog - November 3, 2021)
PR's Top Pros Talk: Trey Ditto (O'Dwyer's - November 3, 2021) [VIDEO]
Summary Section:
3 PR Tips For Writing A Killer Media Pitch
By Sasha Dookhoo
Crenshaw Communications - November 2, 2021
PR pros only have a few seconds to grab a journalist's attention. What makes a killer pitch?
Communications plays a key role in normalizing mental health at work
By Stacy Adams
PR Daily - November 2, 2021
Here’s why agencies and in-house teams should consider adopting ‘sad days’ in addition to sick days.
Young Voices: On Navigating a Pandemic and Finding a Voice
By Nicole Schuman
PRNEWS - November 2, 2021
In the Young Voices series, PRNEWS profiles new communicators who discuss their views, skills and what they wish they'd known before beginning work. Kristy Lucero's current role she’s focused on developing and implementing communications strategies to meet the needs of her healthcare clients during the pandemic.
Maril Gagen MacDonald to Receive the 2021 IPR Lifetime Achievement Award
By Sarah Jackson
Institute for Public Relations - October 20, 2021
Maril MacDonald, CEO and founder of Gagen MacDonald, will receive the 2021 IPR Lifetime Achievement Award for her leadership and significant contributions to public relations.
3 Key Principles For Improving Your Agency's Mindset Infinitely
By James Schiefer, Founder & CEO of SCS
Forbes - November 3, 2021
The difference between organizations that will survive and those that won’t is a mindset focused on change, innovation and passion.
The Public Affairs guide to COP 26
By Hamish Campbell-Shore
PRmoment (UK) - November 2, 2021
Let's be honest with ourselves. Whether you work in public relations, public affairs or somewhere in between, we have all sat in meetings with clients and our colleagues over the last 12 months in which "COP26" was mentioned. Whilst we all nodded sagely, for many, COP26 remained something of a mystery. Now the event has started and dominates the news, there is nowhere to hide. Here is a quick PR bluffer's guide.
The 4 Models of Public Relations
Everything PR News - November 1, 2021
Various businesses and organizations are using public relations strategies to get more clients and revenue. However, it's the use of the best public relations models that will see many of these companies succeed. Read this article to learn more about the four public relations models.
14 Do's And Don'ts Of Blogging You Need To Know
By Erika Montgomery
Three Girls Media, Inc. - November 3, 2021
Blogging is one of the most cost-effective marketing tools available. Keep reading to learn 14 do's and don'ts of blogging.
Comms client retention: Existing client growth a positive this year, but 2022 warning signs exist
By Richard Carufel
Agility PR Solutions - November 3, 2021
Communications agencies got back on their feet in 2021 after a deflating 2020, but this is no time for marketing and PR firms to rest on their laurels, according to a newly released agency survey and report from marketing business development firm RSW/US.
Facebook outage: How readers behaved while apps were down
By Jack Neary
Chartbeat Blog - November 3, 2021
Chartbeat analyzed reader data during the October 2021 Facebook outage to understand how the absence of this top referrer affected the way readers found and consumed content, how this behavior differed from past service interruptions, and which social networks benefited most from Facebook’s outage.
PR's Top Pros Talk: Trey Ditto [VIDEO]
By Steve Barnes
O'Dwyer's - November 3, 2021
Making PR a better place is a central concern for Ditto PR CEO Trey Ditto. Ditto says that he created his firm in response to the burnout he often felt in his PR career, which means he "never really had an opportunity to go deeper with a client."
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