Please enjoy today's Daily PR Brief - November 8, 2021
Read some of today's best PR and Comms industry news clips:
5 Responses For 'I Don't Need To Do Media Training' (Forbes - November 8, 2021)
Events: Museum of PR Explores Challenges Faced by Native American PR Pros (O'Dwyer's - November 5, 2021)
4 ways marketers and digital PR pros can earn the trust of journalists (PR Daily - November 4, 2021)
3 tips for planning a return to live events (PR Daily - November 8, 2021)
'Fall Back' Deals with Bad Reputation as Daylight Savings Time Ends (PRNEWS - November 5, 2021)
Native American Pioneer Zitkala-Sa (1876-1938) (Institute for Public Relations - November 8, 2021)
How Experiential Brands can Demonstrate Empathy (Spin Sucks - November 8, 2021)
Who's to blame? How to protect yourself from being a victim of the scapegoat game (Agility PR Solutions - November 5, 2021)
Political divide remains critically high and immigration is most divisive issue, according to new USC polarization index (USC News - November 4, 2021)
PESTLE analysis: a new tool for your PR toolkit (Onclusive - November 4, 2021)
How to build a compelling business case for PR investments (Onclusive - October 19, 2021)
Summary Section:
5 Responses For 'I Don't Need To Do Media Training'
By Beck Bamberger, Founder of BAM and OnePitch
Forbes - November 8, 2021
Perhaps the most common phrase we hear at BAM from a new client is: "Nah, we don't need media training." I have yet to see this proven true. Anyone a PR team puts in front of media — from a C-suite executive to an everyday customer — can benefit from understanding how to navigate an interview with a journalist.
Events: Museum of PR Explores Challenges Faced by Native American PR Pros
By Steve Barnes
O'Dwyer's - November 5, 2021
The Museum of Public Relations is holding a Nov. 11 virtual event that examines the challenges faced by Native American public relations professionals. Part of the museum's celebration of Native American Month, "The Growing Role of Native Americans in Public Relations" features the public relations leaders of tribes from across the country, who will share stories about the role communications play in promoting economic opportunity and preserving well-being throughout all of the tribes.
4 ways marketers and digital PR pros can earn the trust of journalists
By Amanda Milligan
PR Daily - November 4, 2021
Consider these tips for building relationships with editorial gatekeepers. Here are ways marketers can earn the trust of respected journalists via your content and communication.
3 tips for planning a return to live events
By Beth Friedman
PR Daily - November 8, 2021
As every gardener knows, spring blooms require preparation and tender care well ahead of schedule. At this time of year, I often spend my spare moments glancing out the window of my home office and planning a spring garden.
'Fall Back' Deals with Bad Reputation as Daylight Savings Time Ends
By Nicole Schuman
PRNEWS - November 5, 2021
Falling back and even springing ahead are in dire need of reputation help. We asked PR pros for a hand.
Native American Pioneer Zitkala-Sa (1876-1938)
Institute for Public Relations - November 8, 2021
IPR is featuring some of the many Native American and Indigenous pioneers and modern-day heroes to celebrate Native American Heritage Month. Zitkala-Ša was born on the Yankton Indian Reservation in South Dakota on February 22, 1876.
How Experiential Brands can Demonstrate Empathy
By Jeff Snyder
Spin Sucks - November 8, 2021
In this week's guest blog post, Jeff Snyder discusses how experiential brands can tap into authentic empathy to connect with consumers.
Who's to blame? How to protect yourself from being a victim of the scapegoat game
By Arthur Solomon
Agility PR Solutions - November 5, 2021
You can be sure that after the November 2 elections and the Atlanta Braves defeating the Houston Astros in the World Series, the top brass of the Democratic party and of many Major League teams are acting the same way that top executives of public relations companies do after losing a large account: They are playing the Who's To Blame? The Scapegoat Game.
Political divide remains critically high and immigration is most divisive issue, according to new USC polarization index
USC News - November 4, 2021
USC Annenberg, PR firm Golin and Zignal Labs reveal the first data science-based polarization index to provide a roadmap for business leaders to navigate controversial issues. The political schism in America has narrowed only slightly since the 2020 U.S. presidential election, according to a new measure for polarization from the USC Annenberg School for Communication and Journalism. It was developed in collaboration with PR firm Golin and narrative intelligence company Zignal Labs.
PESTLE analysis: a new tool for your PR toolkit
By Sean O'Neal
Onclusive - November 4, 2021
This week, we're doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. What is PESTLE analysis? PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives. Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company.
How to build a compelling business case for PR investments
By Dan Beltramo
Onclusive - October 19, 2021
Welcome back to our blog series about building a PR business case and securing the investment! This week, we're walking you through the mechanics of developing a strong business case for PR.
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