Hello, your Tuesday Daily PR Brief is here - November 9, 2021
Read some of today's best PR and Comms industry news clips:
How to Be Useful to Journalists (O'Dwyer's - November 8, 2021)
Why you should make your team your No.1 client (PR Daily - November 8, 2021)
The Not-So-Jolly Aaron Rodgers Controversy's PR Lessons (PRNEWS - November 8, 2021)
Social Giving – How Should Corporations Approach It? (PRGN - November 8, 2021)
Journalists say the fake news epidemic isn't improving—and they don't know how to fix it (Agility PR Solutions - November 9, 2021)
Why monitoring external factors is key to corporate reputation (Onclusive - October 28, 2021)
Disastrous crisis management allows scandal to deepen (Media First (UK) - November 9, 2021)
Improving media relations with Ashley Billings (Axia Public Relations - November 9, 2021) [VIDEO]
Podcast: 'AI Will Have A Huge Influence On How We Engage With Journalists' (PRovoke Media - November 8, 2021) [PODCAST]
5 Ways PR Supports Content Marketing (Crenshaw Communications - November 9, 2021)
Infrastructure PR: What Industries Will See the Biggest Boom? (FischTank PR - November 8, 2021)
Hear from attendees: An all-virtual PRSA Icon 2021 kept networking going strong (Muck Rack Blog - November 9, 2021)
Summary Section:
How to Be Useful to Journalists
By Curtis Sparrer
O'Dwyer's - November 8, 2021
A typical high-tech reporter receives something like 100-200 story pitches each and every day. As a result, PR professionals are faced with the difficult, if not seemingly impossible, task of cutting through the noise and clutter to help clients gain mindshare from journalists and to ultimately secure positive coverage.
Why you should make your team your No.1 client
By Ted Kitterman
PR Daily - November 8, 2021
Randle Communications’ president and CEO shares how focusing on his team first set his agency up for success during the pandemic.
The Not-So-Jolly Aaron Rodgers Controversy's PR Lessons
By Arthur Solomon
PRNEWS - November 8, 2021
Football star Aaron Rodgers tarnished a stellar and lucrative reputation when he tried to get cute with the press about the COVID-19 vaccination.
Social Giving – How Should Corporations Approach It?
By Robert Bauer
PRGN - November 8, 2021
More and more enterprises acknowledge their responsibility to share their profits with the society in which they work and grow.
Journalists say the fake news epidemic isn't improving—and they don't know how to fix it
By Richard Carufel
Agility PR Solutions - November 9, 2021
The fake news epidemic continues to be a major threat to media and communications, and journalists are not only frustrated by the movement, but also at a loss on a strategy to corral it, according to a new study from strategic comms firm Greentarget.
Why monitoring external factors is key to corporate reputation
By Lauren Bauch
Onclusive - October 28, 2021
Corporate reputation has surpassed profitability in its importance to business success—today's customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception.
Disastrous crisis management allows scandal to deepen
By Adam Fisher
Media First (UK) - November 9, 2021
All organizations are vulnerable to crises and rarely a day passes without a brand making headlines for the wrong reasons or finding itself at the centre of a storm. But some are much more memorable than others.
Improving media relations with Ashley Billings [VIDEO]
By On Top of PR
Axia Public Relations - November 9, 2021
Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C.
Podcast: 'AI Will Have A Huge Influence On How We Engage With Journalists' [PODCAST]
PRovoke Media - November 8, 2021
Aarti Shah talks to Aaron Kwittken, who recently launched PRophet, an AI-driven platform designed to test and re-test pitches before sending them to the media.
5 Ways PR Supports Content Marketing
By Cliff Maroney
Crenshaw Communications - November 9, 2021
In B2B PR, earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Yet sometimes it's underutilized when it comes to PR. PR teams must constantly think about new ways to generate potential story ideas. Marketing content should be a key component in our ideation processes — especially during quiet periods. With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas.
Infrastructure PR: What Industries Will See the Biggest Boom?
By Eric Fischgrund
FischTank PR - November 8, 2021
Infrastructure PR is heating up, and upon signature from President Biden, the deal is done and is going to have a significant impact on a number of industries such as sustainability, B2B tech and real estate / engineering, to name a few.
Hear from attendees: An all-virtual PRSA Icon 2021 kept networking going strong
By Tyler Burt
Muck Rack Blog - November 9, 2021
We checked in with attendees from PRSA ICON 2021, an all-virtual conference that brought together thousands of PR professionals.
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