Greetings, read today's Daily PR Brief - November 11, 2021

Read some of today's best PR and Comms industry news clips:
15 Questions Every PR Pro Should Know How to Answer (OnePitch - November 11, 2021)
PR's Top Pros Talk: LeMia Jenkins Thompson (O'Dwyer's - November 10, 2021) [VIDEO]
Slow Response Worsened Astroworld PR Crisis (O'Dwyer's - November 10, 2021)
Ketchum's Nicole Moreo on measuring purpose communications (PR Daily - November 11, 2021)
A Day to Remember and Listen to Veterans (PRNEWS - November 11, 2021)
Despite Providing Millions of Free Vaccines, Pharmaceutical Firms Still Considered Untrustworthy (Institute for Public Relations - November 10, 2021)
The Importance of Crisis Planning for 2022 (PRSay - November 9, 2021)
Stunts, lipstick, pigs, and COP26 - "What's HAppening" Blog (Online PR Blog - The Hoffman Agency - November 11, 2021)
NFL's Aaron Rodgers sacked by his own words in vaccine dust-up (Agility PR Solutions - November 11, 2021)
2021 State Of The Press Release: The TL;DR Version (Amendola Communications - November 10, 2021)
The average PR pro tracked 5 metrics in 2021 and will track more in 2022 (Muck Rack Blog - November 11, 2021)
Summary Section:
15 Questions Every PR Pro Should Know How to Answer
By Jered Martin
OnePitch - November 11, 2021
Whether you're just starting out with a new client, or vetting a prospective client, it's important to consider which questions you need answers to.
PR's Top Pros Talk: LeMia Jenkins Thompson [VIDEO]
By Steve Barnes
O'Dwyer's - November 10, 2021
"Fostering more meaningful engagement between creators and their communities" is a key component of Pinterest's new Creators feature, and it's also a central part of Pinterest's long-term strategy, LaMia Jenkins Thompson, the company's global head of communications, tells Doug Simon.
Slow Response Worsened Astroworld PR Crisis
By Ronn Torossian, CEO of 5WPR
O'Dwyer's - November 10, 2021
Recently, a music festival created by rapper Travis Scott and named after his album, "Astroworld," received plenty of public backlash after the festival turned deadly.
Ketchum's Nicole Moreo on measuring purpose communications
By Ted Kitterman
PR Daily - November 11, 2021
The tools and tactics remain the same, but there are some mistakes organizations are more likely to make when executing purpose-driven campaigns.
A Day to Remember and Listen to Veterans
By Steve Manuel
PRNEWS - November 11, 2021
In observance of Veterans Day, we again asked former Pentagon PR pro Steve Manuel for his thoughts.
Despite Providing Millions of Free Vaccines, Pharmaceutical Firms Still Considered Untrustworthy
By Doug Pinkham
Institute for Public Relations - November 10, 2021
What does it take for a company — or an industry — to get back in the good graces of the American public once it has a poor reputation?
The Importance of Crisis Planning for 2022
By Ayme Zemke
PRSay - November 9, 2021
After the last 20 months, most organizations believe they are prepared for anything. We have experienced firsthand how a crisis can significantly and quickly impact business operations. Many businesses, however, don't realize they are unprepared until it's too late.
Stunts, lipstick, pigs, and COP26 - "What's HAppening" Blog
By hris Owen, Director, Hoffman Europe
Online PR Blog - The Hoffman Agency - November 11, 2021
Chris Owen, Director of Hoffman Europe, explores the rationale and merit of Co-op's rebrand to Co-op26 in recognition of the UN Climate Summit.
NFL's Aaron Rodgers sacked by his own words in vaccine dust-up
By Arthur Solomon
Agility PR Solutions - November 11, 2021
Being in a crisis situation is nothing new for Aaron Rodgers, the star quarterback for the Green Bay Packers. But usually the crisis is caused by rushing National Football League lineman attempting to sack him.
2021 State Of The Press Release: The TL;DR Version
By Brandon Glenn
Amendola Communications - November 10, 2021
The 2021 version of Cision's annual State of the Press Release recently arrived on our virtual doorstep. Here is the TL;DR version with five key take-aways.
The average PR pro tracked 5 metrics in 2021 and will track more in 2022
Muck Rack Blog - November 11, 2021
Muck Rack's State of PR Measurement report covers how PR pros measure success in 2021 and their plans for 2022.
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