Happy Friday, here is your Daily PR Brief - November 12, 2021

Read some of today's best PR and Comms industry news clips:
How To Get It Right With Complex Public Relations Clients (Forbes - November 12, 2021)
PR Firms Are Super-Bullish on '22 (O'Dwyer's - November 11, 2021)
Rachael Horwitz, Comms Head at a16z Crypto and Operating Partner at Andreessen Horowitz (PRNEWS - November 12, 2021) [VIDEO]
AMA: Find Out Your Marketing Zodiac Sign With This Quiz (Spin Sucks - November 12, 2021)
What was the global impact of COVID on the PR sector? Latest research discussed on the PRmoment Podcast (PRmoment (UK) - November 10, 2021)
5 ways PR firms can reduce the impact of missed deadlines (Agility PR Solutions - November 12, 2021)
4 classes universities should add to strategic communications programs (Communications Conversations - November 12, 2021)
Why effective internal comms has never been more important (Media First (UK) - November 11, 2021)
Analysis: PR Industry Grapples With Increasing Pressure On Fossil Fuel Ties (PRovoke Media - November 12, 2021)
Earned Media: Is it worth all the trouble? (Bianchi Public Relations - November 11, 2021)
Does Working Remotely Slow Career Growth? (Tribe, Inc. - November 11, 2021)
Summary Section:
How To Get It Right With Complex Public Relations Clients
By Sarah Segal
Forbes - November 12, 2021
There are companies that sometimes feel like you’re working toward a Ph.D. when you work with them because they live outside of any traditionally defined industry. Here is a helpful go-to guide to getting it right with clients like these.
PR Firms Are Super-Bullish on '22
By Kevin McCauley
O'Dwyer's - November 11, 2021
Ninety five percent of PR firms surveyed by Davis+Gilbert LLP expect to increase their revenues during 2022.
Rachael Horwitz, Comms Head at a16z Crypto and Operating Partner at Andreessen Horowitz [VIDEO]
By Nicole Schuman
PRNEWS - November 12, 2021
PRNEWS Live welcomed Rachael Horwitz, head of communication and marketing at a16z Crypto and operating partner at Andreessen Horowitz. The session discussed the basics of blockchain and cryptocurrency and how communication and marketing play into this burgeoning sector.
AMA: Find Out Your Marketing Zodiac Sign With This Quiz
By Gini Dietrich
Spin Sucks - November 12, 2021
Our friends at Neoluxe Marketing created a quick to help you discover your marketing zodiac sign, which is a fun break from the rush to year's end.
What was the global impact of COVID on the PR sector? Latest research discussed on the PRmoment Podcast
By Ben Smith
PRmoment (UK) - November 10, 2021
On the PRmoment podcast this week we talk about The global impact of COVID on the PR sector. Here with me to discuss that is Dr. Pooja Arora from HCL Corporation and Shiv Nadar Foundation in India and Kathryn Lancioni, Instructor of Public Relations at Sefton University in the US.
5 ways PR firms can reduce the impact of missed deadlines
By Emily Roberts
Agility PR Solutions - November 12, 2021
Successfully meeting deadlines is the cornerstone of any business’s reputation, no matter how big or small the business may be.
4 classes universities should add to strategic communications programs
By Arik Hanson
Communications Conversations - November 12, 2021
As I enter into year 3 as an adjunct professor, it’s occurred to me: there are a number of classes universities really should offer in an effort to better prepare these kids for the real world in digital and social media marketing.
Why effective internal comms has never been more important
By Adam Fisher
Media First (UK) - November 11, 2021
What is the most trusted source of information? Traditionally, people might have suggested the government. Perhaps the media. How many would cite the internal communications of their business?
Analysis: PR Industry Grapples With Increasing Pressure On Fossil Fuel Ties
By Diana Marszalek
PRovoke Media - November 12, 2021
Facing increased pressure from climate activists, the PR industry debates its role in supporting the energy industry.
Earned Media: Is it worth all the trouble?
Bianchi Public Relations - November 11, 2021
Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Why?
Does Working Remotely Slow Career Growth?
By Elizabeth Baskin
Tribe, Inc. - November 11, 2021
Working remotely has its advantages, but fast career growth might not be one of them — particularly for younger employees.
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