Good new week! Enjoy your Daily PR Brief - November 15, 2021
Read some of today's best PR and Comms industry news clips:
How Communicators Can Leverage Twitter Chats (Forbes - November 15, 2021)
PR's Top Pros Talk: Kathryn Hayman (O'Dwyer's - November 12, 2021) [VIDEO]
How the conversation about cultural relevancy has shifted for PR (PR Daily - November 15, 2021)
Ozy Media shows how not to handle a crisis (Ragan - November 15, 2021)
To Speak Up or Stay Quiet? How Brands Should Think About Engaging on Societal Issues (Institute for Public Relations - November 12, 2021)
Trust Signals: How Google Decides If You're Legit (Spin Sucks - November 15, 2021)
4 tips for creating an international public relations strategy (Agility PR Solutions - November 15, 2021)
Four Ways Comms Pros Can Bolster and Burnish Internal DE&I Efforts (Commpro - November 15, 2021)
Edelman Unveils New Hires And Climate Action Plan Amid Pressure Campaign (PRovoke Media - November 15, 2021)
Can PR Drive Lead Gen for Tech Startups? (Business 2 Community - November 14, 2021)
How to communicate the end of 2021 (CIPR - November 11, 2021)
Summary Section:
How Communicators Can Leverage Twitter Chats
By Svetlana Stavreva
Forbes - November 15, 2021
Twitter chats can be an excellent source of insight into communications and PR.
PR's Top Pros Talk: Kathryn Hayman [VIDEO]
By Steve Barnes
O'Dwyer's - November 12, 2021
"Holiday shopping is going to be different this year than it was last year in three ways," Bollare Communications vice president of brand integration Kathryn Hayman tells Doug Simon.
How the conversation about cultural relevancy has shifted for PR
By Ted Kitterman
PR Daily - November 15, 2021
The Hispanic Public Relations Association’s National Board President shares how PR pros and organizations are rethinking the approach to diverse representation and inclusion.
Ozy Media shows how not to handle a crisis
By Tom Corfman
Ragan - November 15, 2021
A bad decision, a cover-up, doubling down and then . . . blame your crisis comms folks. Lack of an honest assessment of a potential or unfolding crisis often gets CEOs in trouble. An instinctive fear of admitting a mistake sometime takes over, clouding the thinking.
To Speak Up or Stay Quiet? How Brands Should Think About Engaging on Societal Issues
By Hannah Peters, EVP of Corporate Reputation & Brand Purpose at WE Communications
Institute for Public Relations - November 12, 2021
Deciding whether, and how, to weigh in on political or societal issues is an increasingly common and difficult challenge for brands. When opinions are so divided, why risk alienating a segment of your customer base? But in today's environment, staying silent can be even more damaging to a brand's reputation.
Trust Signals: How Google Decides If You're Legit
By Scott Baradell
Spin Sucks - November 15, 2021
In this guest post, Scott Baradell breaks down the importance of utilizing trust signals and reveals how Google both assesses and promotes content.
4 tips for creating an international public relations strategy
By Steve Conway
Agility PR Solutions - November 15, 2021
Expanding into new, international markets can help you take a business to the next level. The key to successfully expanding a business into an international market is to build brand awareness.
Four Ways Comms Pros Can Bolster and Burnish Internal DE&I Efforts
By Katie Hunt
Commpro - November 15, 2021
A content strategist for WilmerHale shares guidance on crafting more inclusive messaging.
Edelman Unveils New Hires And Climate Action Plan Amid Pressure Campaign
By Arun Sudhaman
PRovoke Media - November 15, 2021
Edelman has made two senior hires and numerous commitments in response to increasing pressure from climate activists to cut ties with fossil fuel companies.
Can PR Drive Lead Gen for Tech Startups?
By Kim Caro
Business 2 Community - November 14, 2021
With changes to Google advertising policy and Facebook and Instagram shifts, public relations, or PR, could be the new key to lead generation.
How to communicate the end of 2021
By Rachel Miller
CIPR - November 11, 2021
Are you planning year-end internal communication activities? Are you being asked to mark the end of 2021 in an appropriate way? If so, you’re not alone.
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