Hi, check out Tuesday's Daily PR Brief - November 16, 2021
Read some of today's best PR and Comms industry news clips:
5 essential overlooked soft skills for tomorrow's communicators (PR Daily - November 16, 2021)
For B2B Partnerships, The Customer Experience Is Now Paramount (Forbes - November 16, 2021)
Tech PR's 2022 Tenets: Authenticity, Inclusivity, Impact (O'Dwyer's - November 16, 2021)
Native American Pioneer Eagle Woman (1820-1888) (Institute for Public Relations - November 15, 2021)
What to Measure In Your Comms Programs In 2022 (Spin Sucks - November 16, 2021)
Postcard from a publicist in Australia (PRmoment (UK) - November 16, 2021)
How Has B2B Communications Changed and How Does It Work in 2021? (PRGN - November 15, 2021)
Pope's Journalist Nod May Signal Vatican Messaging Shift (PRNEWS - November 15, 2021)
How to Build Thought Leadership (Landis Communications - November 15, 2021)
Undermining greenwashing – the vital role PR professionals play (Influence (UK) - November 16, 2021)
Summary Section:
5 essential overlooked soft skills for tomorrow's communicators
By Angela Leon
PR Daily - November 16, 2021
Make sure you are developing your curiosity and your resilience to overcome the challenges of an uncertain future.
For B2B Partnerships, The Customer Experience Is Now Paramount
By David A. Yovanno, CEO of impact.com
Forbes - November 16, 2021
How do you gut-check for authenticity? What does it look like and how do you sustain it?
Tech PR's 2022 Tenets: Authenticity, Inclusivity, Impact
By Allyne Mills, Senior Partner at FINN Partners
O'Dwyer's - November 16, 2021
Tech companies have an opportunity to address society痴 biggest challenges and position themselves as stewards of positive change.
Native American Pioneer Eagle Woman (1820-1888)
Institute for Public Relations - November 15, 2021
IPR is featuring some of the many Native American and Indigenous pioneers and modern-day heroes to celebrate Native American Heritage Month. Eagle Woman, Sioux name Wambdi Autepewin (“Eagle Woman That All Look At”), was a Native American peace activist who advocated for the Teton (or Western Sioux) people.
What to Measure In Your Comms Programs In 2022
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 16, 2021
It's almost 2022 and a new PR measurement report from MuckRack shows that 94% of communicators are still measuring the number of stories placed.
Postcard from a publicist in Australia
By Amanda Williams
PRmoment (UK) - November 16, 2021
Australia is a funny place, right now, when it comes to PR ... and how publicists are placing their clients.
How Has B2B Communications Changed and How Does It Work in 2021?
By Ekaterina Movsesyan
PRGN - November 15, 2021
Communications in the B2B sector have always had its own specific features: a pronounced industry affiliation with events not intended for the public; dedicated and earmarked communication channels, including in-person meetings and leaders' personal contacts. However, as has been the case with many other aspects of communication, the pandemic produced a rather dramatic effect: the global transition to online happened literally in one leap, and everyone, including the B2B sector, had to adjust to the new reality.
Pope's Journalist Nod May Signal Vatican Messaging Shift
By Sophie Maerowitz
PRNEWS - November 15, 2021
In a rare move from the Vatican, Pope Francis thanked journalists Nov. 13 for years of unflinching investigation into sexual abuse within the Catholic Church.
How to Build Thought Leadership
By Brianne Murphy Miller
Landis Communications - November 15, 2021
Thought leadership is more than just "blowing your own horn." It's sharing actionable, useful and predictive information with your audiences.
Undermining greenwashing – the vital role PR professionals play
By Claire Benson, Co-Director, SDG Changemakers
Influence (UK) - November 16, 2021
In July Greenpeace wrote a piece calling out “dishonest green PR”, stating it “is on the rise”.
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