Peruse today's Daily PR Brief - December 1, 2021
Read some of today's best PR and Comms industry news clips:
5 top crises from 2021—and the warnings they offer for the year ahead (PR Daily - December 1, 2021)
Twitter's CEO Shuffle Prompts Conversation on PR During Leadership Change (PRNEWS - November 30, 2021)
Autopsy on a Client Relationship That Went South (Ishmael's Corner - The Hoffman Agency - November 30, 2021)
How to engage talent in your PR teams (PRmoment (UK) - November 30, 2021)
How do Brands Utilize User-generated Content for Marketing? (Axia Public Relations - December 1, 2021)
Video viewership and page engagement in 2021 (Chartbeat Blog - November 30, 2021)
90% of success is just showing up: 3 recent examples (Arik Hanson Social Media Content & Consulting - November 30, 2021)
TikTok dominating Instagram (InsideOut Public Relations (Australia) - December 1, 2021)
4 Unskippable Social Rituals for Remote Teams (Mention - December 1, 2021)
What We Have Learned From The Covid-19 Pandemic: Risk Is Everywhere And Constant (PRovoke Media - December 1, 2021)
How influential are your brand's digital executives? (Wildfire - December 1, 2021)
Summary Section:
5 top crises from 2021—and the warnings they offer for the year ahead
By Ted Kitterman
PR Daily - December 1, 2021
Here’s a look at the biggest PR and marketing mistakes from last year and some tips on how to keep your organization out of the headlines in 2022.
Twitter's CEO Shuffle Prompts Conversation on PR During Leadership Change
By Nicole Schuman
PRNEWS - November 30, 2021
How a company goes through a transition of leadership, such as Dorsey leaving Twitter, can have an impact on multiple stakeholders
Autopsy on a Client Relationship That Went South
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael's Corner - The Hoffman Agency - November 30, 2021
By unpacking a past client relationship that went wrong, I explore the essential role of mutual trust in successful client-agency dynamics.
How to engage talent in your PR teams
By Alex Jones, Head of Digital PR at Semetrical
PRmoment (UK) - November 30, 2021
When looking to build a high performing team, there are a few key ingredients to get right.
How do Brands Utilize User-generated Content for Marketing?
Axia Public Relations - December 1, 2021
Learn how user-created assets and content can be integrated into your online marketing plans.
Video viewership and page engagement in 2021
By Jack Neary
Chartbeat Blog - November 30, 2021
Getting the most out of your video viewership isn’t merely about more content, but, as always, understanding audience identities and behaviors.
90% of success is just showing up: 3 recent examples
By Arik Hanson
Arik Hanson Social Media Content & Consulting - November 30, 2021
90% of success is just showing up. Now, I didn't come up with that quote. Truth be told, I'm not sure who uttered it first. But, over the last 25+ years of my career, I've found it to be 100% true. Showing up is most of the work.
TikTok dominating Instagram
By Grace Drummond
InsideOut Public Relations (Australia) - December 1, 2021
Over the past 10 years, Facebook has slowly decreased in popularity with Instagram taking over for the younger generation and Facebook primarily used with by the older generations. For Gen Z, the next big app is undeniably TikTok. So, what does this mean for Instagram?
4 Unskippable Social Rituals for Remote Teams
By Baz Hand
Mention - December 1, 2021
With companies adjusting to a new work-life that might be fully or partially remote, keeping your team connected is more important than ever!
What We Have Learned From The Covid-19 Pandemic: Risk Is Everywhere And Constant
By Angela K. Chitkara
PRovoke Media - December 1, 2021
Addressing today’s emerging risks in areas like pandemic, climate and geopolitical matters in places other than an organization’s global headquarters is a must.
How influential are your brand's digital executives?
By Kiran Saini
Wildfire - December 1, 2021
People buy from people. Whether you’re a CEO, head of marketing, VP Innovation, or if you’re responsible for the social profile of execs like these, representing your brand online can create valuable and meaningful connections with a captive audience, which in turn can heavily influence buying decisions. But are brands making the most of their executives’ social media channels to forge these connections?
The Daily PR Brief is put together by the analysts at ITK Information Services.
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