Good weekend! Here's Friday's Daily PR Brief - December 3, 2021
Read some of today's best PR and Comms industry news clips:
PR Imperative: Manage Good Relationships and Don't Burn Bridges (Culpwrit - December 3, 2021)
Balancing Purpose And Profit: A New Agency Model (Forbes - December 3, 2021)
4 skills every PR pro should master for continued career growth (PR Daily - December 3, 2021)
PR strategies for non-profits: 3 tactical secrets revealed (Agility PR Solutions - December 3, 2021)
Gen Z and Social Media: What PR and Marketing are Overlooking (PRNEWS - December 2, 2021)
AMA: Taking Stock In Your Business Life (Spin Sucks - December 3, 2021)
Amid Flood of False News, PR Professionals Must Support Credible Journalism (PRSay - December 3, 2021)
The best PR stunts of 2021 (PRmoment (UK) - December 2, 2021)
Employee and external comms are top priorities at bigger organizations (PR Daily - December 3, 2021)
PR: The Persuasion Game (Neo PR - November 30, 2021)
Winners Of The PR Industry's Golden Target Awards Announced (B&T (Australia) - December 2, 2021)
Summary Section:
PR Imperative: Manage Good Relationships and Don't Burn Bridges
By Keala Bilbao
Culpwrit - December 3, 2021
Public Relations thrives on building and maintaining relationships with different publics. Melody Cowan knows this firsthand thanks to her wide-ranging career.
Balancing Purpose And Profit: A New Agency Model
By Phil White, Co-Founder & CSO at Grounded
Forbes - December 3, 2021
Here are some of the principles that keep us honest and allow us to balance our purpose with profit. We’ve discovered that if we stick to these, then everything else tends to take care of itself.
4 skills every PR pro should master for continued career growth
By Megan Nielson
PR Daily - December 3, 2021
Here are four ways to add value to your performance as a professional communicator.
PR strategies for non-profits: 3 tactical secrets revealed
By Dan Martin
Agility PR Solutions - December 3, 2021
Do you know why product reviews, testimonials, and recommendations are so powerful? The answer is quite simple. Because they are third-party endorsements. The product owner does not control the feedback—therefore, preserving the integrity of these statements.
Gen Z and Social Media: What PR and Marketing are Overlooking
By Elise Karinshak
PRNEWS - December 2, 2021
PR pros know much about Gen Z and its social media attraction. Yet several stereotypes could be hindering your targeted campaign.
AMA: Taking Stock In Your Business Life
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 3, 2021
On this week's Spin Sucks AMA with Gini Dietrich, we discuss how to take stock in our business life, to determine what's important—and what's not.
Amid Flood of False News, PR Professionals Must Support Credible Journalism
By Lisa Seidenberg
PRSay - December 3, 2021
At Greentarget PR, we value the work of journalists and appreciate the privilege to collaborate with them on stories that benefit society. We also recognize that their role has become even more essential over the past couple of years. The public needs credible information, guidance and clarity on emotional topics such as the spread of COVID-19, police brutality and the Black Lives Matter movement.
The best PR stunts of 2021
PRmoment (UK) - December 2, 2021
Remember the furore over Weetabix claiming it went well with baked beans? Or the scandal over Brewdog's gold cans that were not solid gold? It has been quite a year for PR stunts, and below we list the ones that scored some great (usually!) publicity.
Employee and external comms are top priorities at bigger organizations
By Ted Kitterman
PR Daily - December 3, 2021
The bigger your company, the more likely it is that your CEO is relying on communications for employee engagement and external messaging.
PR: The Persuasion Game
Neo PR - November 30, 2021
Post pandemic, the lines of communications should continue to stay strong between businesses and consumers. Building trust, relationships and establishing reputation supports businesses end goals by retaining customers and creating new ones.
Winners Of The PR Industry's Golden Target Awards Announced
B&T (Australia) - December 2, 2021
The Public Relations Institute of Australia (PRIA) has announced the winners of the 46th annual Golden Target Awards.
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