Hi, peruse your Monday Daily PR Brief - December 6, 2021
Read some of today's best PR and Comms industry news clips:
The spy who gave a great interview (Media First (UK) - December 6, 2021)
The Culture Shift That Covid-19 Built (And What Businesses Should Do About It) (Forbes - December 6, 2021)
PR's Top Pros Talk: Mike Doyle (O'Dwyer's - December 6, 2021) [VIDEO]
Real change requires real conversations (PR Daily - December 6, 2021)
Communication takeaways from 2021's big crises (Ragan - December 3, 2021)
Crisis PR Takeaways from Alec Baldwin's Botched Interview (PRNEWS - December 6, 2021)
Brand purpose is driving purchase decisions, yet many struggle to put purpose into practice (Agility PR Solutions - December 6, 2021)
The Winners of the ESG Awards 2021 (ESG Awards - December 3, 2021)
Target Audience Segmentation in Public Relations (Everything PR News - December 6, 2021)
Quartz updates policy regarding PR relationships (Talking Biz News - December 4, 2021)
Summary Section:
The spy who gave a great interview
By Adam Fisher
Media First (UK) - December 6, 2021
MI6 bosses tend to avoid the spotlight. So, when Richard Moore – known as ‘C’ – gave his first live broadcast interview, we knew it was one we could not miss.
The Culture Shift That Covid-19 Built (And What Businesses Should Do About It)
By Erin Hutchinson, Global Chief Marketing and Communications Officer at Merkle
Forbes - December 6, 2021
Now that many organizations aren’t congregating in large groups, how should culture change in the new hybrid workplace?
PR's Top Pros Talk: Mike Doyle [VIDEO]
By Steve Barnes
O'Dwyer's - December 6, 2021
One of the biggest challenges facing leaders these days is how to effectively lead "in two dimensions," Ketchum president and CEO Mike Doyle tells Doug Simon.
Real change requires real conversations
By Jenn Graham
PR Daily - December 6, 2021
The author shares how to spark more meaningful, substantive dialogue–and how to ensure employees feel heard, valued and seen.
Communication takeaways from 2021's big crises
By Ted Kitterman
Ragan - December 3, 2021
Here’s a look at some of the biggest PR and marketing debacles from last year, along with tips on how to keep your organization out of the headlines in 2022.
Crisis PR Takeaways from Alec Baldwin's Botched Interview
By Evan Nierman
PRNEWS - December 6, 2021
Alec Baldwin should have accepted some responsibility during his first interview since the fatal shooting. Instead, he botched an excellent moment.
Brand purpose is driving purchase decisions, yet many struggle to put purpose into practice
By Richard Carufel
Agility PR Solutions - December 6, 2021
Purpose has become a critical metric in brand success, and leading brands and businesses are not only figuring out how to incorporate purpose into their overall strategy, but also to clearly communicate those intentions to their audiences. But many are having a hard time determining how to turn their purpose intentions into action.
The Winners of the ESG Awards 2021
ESG Awards - December 3, 2021
Your ideas. Your awards. Your style. Recognising excellence across industry campaigns & rewarding exceptional talent in the creative & digital sector.
Target Audience Segmentation in Public Relations
By Julio Juarez
Everything PR News - December 6, 2021
A key part of any promotional strategy is audience segmentation: when the businesses divide the overall target audience into actionable and well-defined segments, or smaller groups.
Quartz updates policy regarding PR relationships
By Chris Roush
Talking Biz News - December 4, 2021
Financial news site Quartz has updated its policy regarding how its journalists work with public relations professionals, saying it will not accept information on background with no attribution.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.