Hello, check out today's Daily PR Brief - December 8, 2021

Read some of today's best PR and Comms industry news clips:
Monitoring Remote Workers: The Good, The Bad And The Ugly (Forbes - December 8, 2021)
PR's Top Pros Talk: Krysta Pellegrino (O'Dwyer's - December 8, 2021) [VIDEO]
How to make 2022 the year of mending relationships with reporters (PR Daily - December 8, 2021)
Global Communications Is a Mentality, Not a Function (Ishmael's Corner - The Hoffman Agency - December 8, 2021)
Business sustainability: The importance of ESG to corporate value creation and stakeholders (Agility PR Solutions - December 8, 2021)
8 Reasons why in-house PR teams often don't work (Axia Public Relations - December 8, 2021)
Museum of PR Announces Post-Pandemic Plan to Reopen to Public (CommPro (UK) - December 7, 2021)
PR Tips For Virtual Media Trainings (Crenshaw Communications - December 8, 2021)
Belina Tan Named Asia-Pacific Communications Leader At Disney (PRovoke Media - December 8, 2021)
Five Public Affairs Trends For 2022 (CIPR - December 8, 2021)
Summary Section:
Monitoring Remote Workers: The Good, The Bad And The Ugly
By Henry Kurkowski, Co-Founder of One WiFi
Forbes - December 8, 2021
Employee surveillance is not a new topic, but it received a huge amount of attention when companies suddenly switched to working remotely in 2020.
PR's Top Pros Talk: Krysta Pellegrino [VIDEO]
By Steve Barnes
O'Dwyer's - December 8, 2021
Health+Commerce chief client officer Krysta Pellegrino tells Doug Simon that it's important for healthcare communicators to "really understand and appreciate the importance of being patient-focused."
How to make 2022 the year of mending relationships with reporters
By Ryan Smith
PR Daily - December 8, 2021
In looking at the data, the current model of PR outreach isn’t working for either side of media relations equation. Here’s how to change that.
Global Communications Is a Mentality, Not a Function
Ishmael's Corner - The Hoffman Agency - December 8, 2021
A successful global public relations campaign comes down to mentality, including the willingness of all involved to collaborate and care.
Business sustainability: The importance of ESG to corporate value creation and stakeholders
By Richard Carufel
Agility PR Solutions - December 8, 2021
ESG is quickly becoming a critical corporate mandate; this new research from International Data Corporation (IDC) shows that environmental, social, and governance issues have become a CEO-level topic for organizations worldwide.
8 Reasons why in-house PR teams often don't work
By Jason Mudd
Axia Public Relations - December 8, 2021
There are several reasons why in-house public relations departments fail. We've put together a list of common reasons based on our decades of experience working with some of America's fastest-growing and most admired brands, as well as emerging brands.
Museum of PR Announces Post-Pandemic Plan to Reopen to Public
CommPro (UK) - December 7, 2021
The Museum of Public Relations, the world's only museum serving the PR field, announced today it will reopen for in-person visits at the start of Spring Semester, 2022.
PR Tips For Virtual Media Trainings
By Ilana Weinberger
Crenshaw Communications - December 8, 2021
Media training is important to make spokespeople comfortable speaking with media. In today's virtual world, media training has shifted to online.
Belina Tan Named Asia-Pacific Communications Leader At Disney
PRovoke Media - December 8, 2021
Belina Tan has left Bloomberg to become VP of corporate communications for Asia-Pacific at the Walt Disney Company.
Five Public Affairs Trends For 2022
By Stuart Thomson
CIPR - December 8, 2021
As 2021 comes to an end, we can start to think about what to expect in 2022 across our public affairs activity.
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