Good weekend! Read Friday's Daily PR Brief - December 10, 2021
Read some of today's best PR and Comms industry news clips:
HBO's 'Sex and the City' Reboot Delivers More Bad PR for Peloton (TheStreet - December 10, 2021)
PR and communications predictions 2022 (Babel - December 10, 2021)
Five Best Practices For B2B Communications (Forbes - December 10, 2021)
The Weather Channel's awareness campaign to combat water scarcity earns more than 500 million impressions (PR Daily - December 9, 2021)
Survey: Company leaders divided on who should oversee internal comms (Ragan - December 10, 2021)
Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles (PRSay - December 7, 2021)
AMA: Tips for 2022 Communications Planning (Spin Sucks - December 10, 2021)
The worst PR disasters of 2021 (PRmoment (UK) - December 9, 2021)
PR career ladder: Tips for becoming a public relations specialist (Agility PR Solutions - December 10, 2021)
Hyatt Promotes Franziska Weber To Global Comms Head (PRovoke Media - December 9, 2021)
Summary Section:
HBO's 'Sex and the City' Reboot Delivers More Bad PR for Peloton
By Dan Weil
TheStreet - December 10, 2021
Some have said that any publicity is good publicity. We'll see if that's true for the renowned fitness equipment/software company Peloton.
PR and communications predictions 2022
Babel - December 10, 2021
Will brands shun or stick with social media in 2022? How will businesses leverage PR to engage existing and prospective employees? And, in light of the recent covid announcement, when will we be free to meet up with our media friends again!?
Five Best Practices For B2B Communications
By Alexa Dagostino, Owner of Marketing by Modification
Forbes - December 10, 2021
B2B communication isn’t rocket science, and you can grasp it relatively quickly once you get familiar with how business relationships work.
The Weather Channel's awareness campaign to combat water scarcity earns more than 500 million impressions
By Brendan Gannon
PR Daily - December 9, 2021
It posted educational branded content and social media posts during its campaign. The results have earned top prize in the Brand Journalism category of PR Daily’s 2020 Content Marketing Awards.
Survey: Company leaders divided on who should oversee internal comms
By Emma Atkinson
Ragan - December 10, 2021
The responsibility of employee messaging often falls to different positions at many companies. Who should be responsible for internal communications?
Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles
PRSay - December 7, 2021
In response to tracking restrictions from Apple and Google, and new privacy laws in California and Europe, brands are rushing to collect their own information on consumers, toward the goal of building detailed customer profiles.
AMA: Tips for 2022 Communications Planning
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 10, 2021
On this week's Spin Sucks AMA, Gini Dietrich answers the question, 'Can you please share any communications planning tools you use?'
The worst PR disasters of 2021
PRmoment (UK) - December 9, 2021
As with 2020, our award for worst PR of the year goes to government comms. However, at home and abroad, there are plenty of brands and celebrities which have also been busy putting their feet firmly in their mouths.
PR career ladder: Tips for becoming a public relations specialist
By Lewis Robinson
Agility PR Solutions - December 10, 2021
Public relations is a broad field that encompasses many different jobs and tasks. There are also different types of PR, such as internal and corporate.
Hyatt Promotes Franziska Weber To Global Comms Head
By Diana Marszalek
PRovoke Media - December 9, 2021
Franziska Weber has been leading Hyatt Hotels' communications on an interim basis since Kathy Krenger left the company last summer.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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