Hello! Enjoy your Daily PR Brief - December 13, 2021
Read some of today's best PR and Comms industry news clips:
The Illusive TikTok Algorithm and How to Make It Work in Your Brand's Favor (ITKInfo Blog - December 9, 2021)
How To Tell A Beautiful Business Story (Forbes - December 13, 2021)
Why Sponsors Shouldn't Boycott the Olympics (O'Dwyer's - December 13, 2021)
Stuck on messaging? Start by asking, 'Who cares?' (PR Daily - December 13, 2021)
7 reasons why your op-ed was rejected (Ragan - December 13, 2021)
Good and Bad PR: Boris gets us down, but Viagra lifts us back up again (PRmoment (UK) - December 9, 2021)
Content creation: Half of companies outsource content, but quality is a persistent challenge (Agility PR Solutions - December 13, 2021)
How To Nail Your Next Deskside Meeting (BLND Public Relations - December 8, 2021)
2021 Review: Top 10 Thought Leadership (PRovoke Media - December 12, 2021)
Reputations In Crisis with Mike Paul, The Rep Doc: Top 10 Reputations & Brands In Crisis In 2021 (CommPro (UK) - December 13, 2021) [VIDEO]
Understanding Chinese Social Media (Meltwater - December 13, 2021)
Wordiness In Your Content Marketing: Three Important Tips On How To Avoid It (Three Girls Media - December 13, 2021)
Summary Section:
The Illusive TikTok Algorithm and How to Make It Work in Your Brand's Favor
ITKInfo Blog - December 9, 2021
Exploring TikTok to its full potential is no easy feat, but we’ve compiled some pointers to help you launch your brand into the TikTok stratosphere.
How To Tell A Beautiful Business Story
By Ian Tomlin, Chief Marketing Officer for USTech Solutions
Forbes - December 13, 2021
Is it worth investing time and money (independently or with the help of an agency) into getting your story straight? Here’s my perspective and how you can get started creating a brand story.
Why Sponsors Shouldn't Boycott the Olympics
By Fraser Seitel
O'Dwyer's - December 13, 2021
Why Coca-Cola and other corporate sponsors should refrain from expressing their moral indignation toward China through a boycott of the Olympic Winter Games in Beijing.
Stuck on messaging? Start by asking, 'Who cares?'
By Steve McGrath
PR Daily - December 13, 2021
If content creators are laser focused on value for the end consumer, they are less likely to suffer writer’s block.
7 reasons why your op-ed was rejected
By Bob Brody
Ragan - December 13, 2021
Consider these common missteps that editors cite as why they can’t run a guest piece, even when they would like to do so.
Good and Bad PR: Boris gets us down, but Viagra lifts us back up again
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - December 9, 2021
Christmas is a time for giving and forgiving, not when it comes to politics though and Boris can't have had a much worse a week in his history than this week. Welcome to Good and Bad PR, Bozza style.
Content creation: Half of companies outsource content, but quality is a persistent challenge
By Richard Carufel
Agility PR Solutions - December 13, 2021
For communicators, content is still king, but quality is a challenge, especially for technology and SaaS companies—and as marketers are aware, there are viable content creation options beyond your internal team.
How To Nail Your Next Deskside Meeting
BLND Public Relations - December 8, 2021
Even for a public relations agency, securing press coverage isn’t as easy as you might think - but desksides are here to help!
2021 Review: Top 10 Thought Leadership
By Paul Holmes
PRovoke Media - December 12, 2021
The pandemic and the issues of diversity and inclusion raised by Black Lives Matter continued to figure prominently in last year’s thought leadership, but there was room for new issues like The Great Resignation.
Reputations In Crisis with Mike Paul, The Rep Doc: Top 10 Reputations & Brands In Crisis In 2021 [VIDEO]
CommPro (UK) - December 13, 2021
Each year, The Reputation Doctor develops a yearly Top 10 list of reputations and brands in crisis seen globally by top news media, decision makers and influencers. After 29 years of developing the list in print, this is the first year, the popular top 10 list is in video form.
Understanding Chinese Social Media
By Ahmad Munawar
Meltwater - December 13, 2021
This article explains the Chinese social media landscape and the opportunities available for brand growth and awareness.
Wordiness In Your Content Marketing: Three Important Tips On How To Avoid It
By Heather Cooper
Three Girls Media - December 13, 2021
With mere seconds to grab a reader’s attention on social media, avoiding wordiness in your content marketing is key. Read on for three tips on how to do so.
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