Good Tuesday! Peruse your Daily PR Brief - December 14, 2021
Read some of today's best PR and Comms industry news clips:
PR Predictions for 2022 from The Best Comms Pros around The Globe (PRGN - December 13, 2021)
15 Copywriting Tips To Capture The Interest Of The Busiest Consumers (Forbes - December 14, 2021)
COVID, Politics Continue to Shape Work Life in 2022 (O'Dwyer's - December 13, 2021)
Amazon Crisis Response Lacks Humanity, Increases Labor Practice Scrutiny (PRNEWS - December 13, 2021)
Reframing the Idea of Feedback to Increase Performance (Spin Sucks - December 13, 2021)
Ageism has been one of the least talked about workplace 'isms'. Is the tide now turning in PR? (PRmoment (UK) - December 14, 2021)
5 ways to reframe the discussion about corporate blogging (Communications Conversations - December 14, 2021)
When Is A Dead Cat Not A Dead Cat? (CIPR - December 14, 2021)
PR and Lead Generation are like Peanut Butter & Jelly (Landis Communications - December 13, 2021)
The worst interviews of the year (Media First (UK) - December 14, 2021)
Brand Transparency (Ronn Torossian - December 13, 2021)
Summary Section:
PR Predictions for 2022 from The Best Comms Pros around The Globe
By Gábor Jelinek
PRGN - December 13, 2021
What a year! After 2020 wiped out all the plans people, companies, organizations and governments had made for that year, 2021 continued to surprise us in both good and bad ways.
15 Copywriting Tips To Capture The Interest Of The Busiest Consumers
By Forbes Communications Council
Forbes - December 14, 2021
Writing straightforward, digestible copy is key to keeping audiences engaged, but preventing readers from losing interest is a lot easier said than done.
COVID, Politics Continue to Shape Work Life in 2022
By Jon Gingerich
O'Dwyer's - December 13, 2021
Americans head into 2022 politically engaged and with a renewed focus on self-care, which includes a desire to avoid the office at all costs, according to the USC Center for PR's latest Relevance Report.
Amazon Crisis Response Lacks Humanity, Increases Labor Practice Scrutiny
By Sophie Maerowitz
PRNEWS - December 13, 2021
Once again, a brand enmeshed in tragedy is finding “thoughts and prayers” are not enough.Amazon has responded to a deadly warehouse collapse that killed at least six employees with several rote “thoughts and prayers” responses from spokespeople.
Reframing the Idea of Feedback to Increase Performance
By Carla Patton
Spin Sucks - December 13, 2021
In this week's guest blog post, Carla Patton discusses using feedback to strengthen collaboration and productivity in the workplace.
Ageism has been one of the least talked about workplace 'isms'. Is the tide now turning in PR?
By Anna Geffert, President of Women in PR, MD of HERA Communication Strategies
PRmoment (UK) - December 14, 2021
Ageism has been one of the least talked about workplace ‘isms’. Is the tide now turning in PR?
5 ways to reframe the discussion about corporate blogging
By Arik Hanson
Communications Conversations - December 14, 2021
For as far back as I can remember (12 years now), there has been one consistent strategy when it comes to social media marketing: To drive traffic from social to our corporate blogs. And, over the years we've seen many companies jump on board. In fact, according to UMass Dartmouth's Center for Marketing Research, 54% of Fortune 500 companies have blogs–and many of those companies are most likely using social to drive people to them.
When Is A Dead Cat Not A Dead Cat?
By Stuart Thomson
CIPR - December 14, 2021
A ‘dead cat’ strategy is seen as a communication technique to help distract attention and avoid scrutiny. But some distractions are more effective than others. The strategy is most commonly associated with politicians facing a crisis and who want the electorate to focus on something else. Often anything else. There is no reason though why […]
PR and Lead Generation are like Peanut Butter & Jelly
By Brianne Miller
Landis Communications - December 13, 2021
Using PR to help create lead generation is a lot like a PB & J sandwich. Yes, you read that right.
The worst interviews of the year
By Adam Fisher
Media First (UK) - December 14, 2021
It is the most wonderful time of the year. No, not Christmas. Our look back at the interviews of the past year that have stuck in the memory for all the wrong reasons.
Brand Transparency
By Ronn Torossian, CEO of 5WPR
Ronn Torossian - December 13, 2021
Brands need to show their true colors, whether it's by inviting consumers to have a look behind the scenes, letting insiders spread the word, or simply by revealing the processes of manufacture more openly. Given below are some ways companies can be transparent.
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